You and Your Brand ShadowThe social web and brand communications
Community & Marke0ng 2.0 | Hamburg | 29.09.10
Antony Mayfield | @amayfield
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Wednesday, 29 September 2010
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So I wrote this
book...
meandmywebshadow.com
Wednesday, 29 September 2010
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For friends &
family
Wednesday, 29 September 2010
What is the web?
Wednesday, 29 September 2010
TV, but better?
Wednesday, 29 September 2010
Media?1.7 bn
publishers
Wednesday, 29 September 2010
Ultrasocial
Image: (cc) BrewBrooks
Wednesday, 29 September 2010
Social superheroes
Wednesday, 29 September 2010
Privacy is not a
private matter...
Wednesday, 29 September 2010
Image : http://goo.gl/Fekj
Panopticon?
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Digital literacy
Source: TweetStats.com
Wednesday, 29 September 2010
HowardRheingold
What you know or
don't know about how
networks work can
influence how much
freedom, wealth and
participation you and
your children will have
in the rest of this
century.Wednesday, 29 September 2010
Business.Society.
Individuals.
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Here are 10 rules
Image (cc): Kappelmeister
Wednesday, 29 September 2010
1. Check your web shadow.
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2. Be the best / first source of information about you.
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3. Understand your networks.
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4. Be present.
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5. Be useful.
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(don’t waste your efforts by not sharing)
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6. Public/ private.
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7. You are always on the record.
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8. Get a thicker skin
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9. Not another world
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10. Make it work for you...
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...and those close to you.
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Turns out brands have to follow the same rules.
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Wednesday, 29 September 2010
Image: Bestario.org
All about the
networks.
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ORGANISATION
INDIVIDUALWednesday, 29 September 2010
S.T.O.P.
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Wednesday, 29 September 2010
Strategic Tactical
Organisation Personal
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Wednesday, 29 September 2010
StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?
Tactical
Organisation Personal
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Wednesday, 29 September 2010
StrategicTactical
How will the tactics of our brand marketing change? What will happen
to the structure of campaigns, the mix of media, our relationships with
media and agency partners?
Organisation Personal
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Wednesday, 29 September 2010
Strategic Tactical
OrganisationOur organisation, including our employees
and suppliers, has evolved to meet the demands of a media and marketing
environment that is changing rapidly. Will the divisions and structures we have now
need to change? How will communications, governance and collaboration alter?
Personal
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Wednesday, 29 September 2010
Strategic Tactical
OrganisationPersonalWhat will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?
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Framework
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Principles.Platforms.Processes.
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Wednesday, 29 September 2010
1347
antonymayfield.com@amayfield
Thank you
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icrossing.de
meandmywebshadow.com
Wednesday, 29 September 2010