Marketing, Advertising & Commercial Sponsorship Fort Buchanan
INDEX
DFMWR touching the life of Soldiers and Families 1
3DEMOGRAPHICS touching the life of Soldiers and Families
9SPONSORSHIP touching the life of Soldiers and Families
5ADVERTISING touching the life of Soldiers and Families
This is an unofficial publication produced by the Marketing, Advertising & Commercial Sponsorship Office,
DFMWR, Fort Buchanan.
•Telephone 787-707-3703/3711 • Fax 787-707-3715
Sponsorship email: [email protected]
INDEX
DFMWR touching the life of Soldiers and Families 1
3DEMOGRAPHICS touching the life of Soldiers and Families
9SPONSORSHIP touching the life of Soldiers and Families
5ADVERTISING touching the life of Soldiers and Families
This is an unofficial publication produced by the Marketing, Advertising & Commercial Sponsorship Office,
DFMWR, Fort Buchanan.
•Telephone 787-707-3703/3711 • Fax 787-707-3715
Sponsorship email: [email protected]
DFMWR
1
Fort Buchanan Directorate of Family and Morale, Welfare and RecreationThe Army Directorate of Family and Morale, Welfare and Recreation (DFMWR) is a comprehensive network of support and leisure services designed to enhance the lives of Soldiers, their Families, civilian employees, military retirees and other eligible participants. Over 250 employees strive to deliver the highest quality programs and services at Fort Buchanan - from
family, child and youth programs to recreation, sports, entertain-ment, travel and leisure activities. DFMWR exists because the U.S.
Army is committed to the well-being of the community of people who serve and stand ready to defend our country.
Demographics touching the life of Soldiers and Families
DEMOGRAPHICS
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Fort Buchanan Demographics Fort Buchanan is an energetic military installation with a primary focus of meeting the needs of all. It serves and supports Active Duty, Reserve, and National Guard Soldiers, Air Force and U.S. Navy Reserve personnel, Department of Defense civilians, veterans, retirees, and military family members. The installation also supports some 32 federal agencies stationed in Puerto Rico and the U.S. Virgin Islands.
NOTE: An average of 160,000 vehic les enter the installation monthly based
on statistical data from traffic control at the installation’s gates .
Advertising touching the life of Soldiers and Families
Paid Advertising Program Now is your chance to reach your military customers through DFMWR’s On-Post
Advertising! Our program allows you to place your company’s message and product
into the hands of thousands of supported community members- Soldiers, Family
Members, Reserve components, allied forces, students, retirees and Civilian employees.
Web Advertising Our recently launched website is becoming one of
our primary communication tools at Fort Buchanan.
It is a compilation of all current Fort Buchanan
FMWR activities, programs and events. All banner
advertisements can be hyperlinked to your website.
www.buchananmwr.com
ADVERTISING
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ADVERTISING
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Banners Banners are placed at a traffic intersection on a main road of the installation. The fence is situated next to highly visited facilities like the tennis courts, picnic areas and Banco Popular Bank. The stop light there gives vehicle passengers enough time to read the messages from a reasonable distance. Banner size, 7” width by 4”height (company must provide banner, DFMWR can provide banner for an additional cost).
Electronic BillboardThe brand new LED electronic billboard is located at the 2nd gate entrance by our first-rate Golf Course Complex. Its location has remarkable visibility from all angles.
On Post AdvertisingFort Buchanan’s on post advertising locations are strategically chosen based on high visibility and traffic both vehicle and pedestrian. Fort Buchanan has an average monthly traffic of 160,000 vehicles and more than 3,000 visitors every week.
Discounts available in agreements for 3 + months.
Banner Billboard Website
1 month $250.00 $250.00 $250.00
3 months $625.00 $625.00 $625.00
6 months $1,200.00 $1,200.00 $1,200.00
1 year $2,000.00 $2,000.00 $2,000.00
Advertising Annual Price Packages
ADVERTISING
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Live & Explore DFMWR Events and Information GuideDFMWR Live & Explore is a full color monthly insert publication with a circulation of 8,000 copies. It highlights DFMWR’s program offerings, ongoing activi-ties and seasonal events that compose the social and recreational life of Fort Buchanan. Live & Explore is Island wide distributed to all military related facilities.
Sponsorship touching the life of Soldiers and Families
SPONSORSHIP
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Commercial Sponsorship ProgramThe Fort Buchanan DFMWR Marketing Department invites you to participate in our various sponsorship and advertising opportunities. These will benefit the Army community as well as increase your company’s visibility within the military market. Commercial Spon-sorship revenues are used to support vital DFMWR programs and events at Army installa-tions including childcare, fitness and recreation opportunities for Soldiers and Families.
The Mission of the Army Commercial Sponsorship Program is to create a positive partner-ship between government and the private sector. It is designed to meet your business goals while fulfilling our program needs. Sponsors have a wide variety of events and programs to choose from to effectively target their demographics and showcase products and services. Sponsorship can support in full or partial financially and /or with goods and services (in-kind).
Sponsors benefit from:
• Access to Military Market
• Display of products, sampling and signage
• Opportunity to introduce new products to the community
• Reinforced brand recognition and loyalty
• High profile visibility
• Public address recognition
SPONSORSHIP
10
Post Wide Special Events$1,000 eachSponsor Benefits• 10’ x 10’ exhibit space on-site• Opportunity for attendee data collection via approved forms• Signage at event• Sponsor name or logo in event promotional materials• Stage mentions during event • To provide prizes for drawings
4th of July Independence Day CelebrationFort Buchanan’s largest event of the year. The family friendly outdoor event consists of live entertainment, carnival rides, games, a parade, food and bever-age kiosks, artisans and a spectacular fireworks finale. The military community from all around the island participates of this unique celebration.
Date: July 4th Place: Fort BuchananTime: 3:00 pm - 11:30 pm Attendance: 6,000
Winter Holiday Celebration Fort Buchanan’s Holiday Season kick-off event. A Christmas Parade begins the afternoon with Santa and the Three Kings greeting the community. The Antilles High School Choir and other live entertainment provide the musical backdrop. The family oriented outdoor event consists of rides, food and bever-age kiosks and a variety of inflatable‘s. Date: December Place: Fort Buchanan Time: 4:00 pm - 11:30 pm Attendance: 1,500
Facility Special Events $ 800.00 each
Sponsor Benefits• 10’ x 10’ exhibit space on-site
• Sponsor name or logo in event promotional materials
• Opportunity for attendee data collection via approved forms
• To provide prizes for drawings
• Signage at event
Explosive Wheels Auto Show Fort Buchanan’s Auto Show where the Army community gets
a first hand look at the Automotive Industry’s trends, products and demos.
Date: April Place: Automotive Skills Center Time: 9:00 am - 3:00 pm Attendance: 300
SPONSORSHIP
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SPONSORSHIP
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Facility Special Events
Armed Forces Fun Run & Fitness Fair May is designated by the Department of Defense as the month to honor men and
women who protect our country and defend our freedom. At Fort Buchanan, all branches of the Armed Forces are honored with a Fun Run. Runners
from the Armed Forces Troops, Cadets, Veterans and Civilians run 2-miles across the base led by the Garrison Commander.
This year a Fitness Fair will accompany the Run with showcases the benefits of a healthy lifestyle. Various booths are available
with health and fitness representatives to talk about preven-tion, awareness and exercise trends. There are also several conferences and classes about health and wellness that are free of charge. Children are encouraged to attend with their parents.
Date: May Place: Cabaña Picnic Area Time: 6:00 am - 2:00 pmAttendance: 500
ANNUAL PROGRAMS
$1,500 each
Sponsor Benefits: • Sponsor name or logo on all promotional materials (including DFMWR Live & Explore section)
• Promotions and sampling – subject to approval • Opportunity for attendee data collection via approved forms
• To provide prizes for drawings• Signage at facility
B.O.S.S. Better Opportunities For Single Soldiers
The mission of the BOSS program is to enhance the morale and welfare of single soldiers, increase soldier retention, and sustain combat readiness through the fulfillment of community service, recreation, and leisure events. The events and activities of the Boss Program are planned by a council who works in conjunction with the Fort Buchanan DFMWR Advisor and Command Sergeant Major. The events are geared towards fitness, arts & crafts, outdoor recreation, library, travel, and community projects.
SPONSORSHIP
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SPONSORSHIP
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ANNUAL PROGRAMS
Sports and Fitness Sport and Fitness provides Fort Buchanan with a variety of recreational programs. The 17.000 sq. ft. center is equipped with its own racketball and basketball / volleyball courts with tennis courts on base. The cardiovascular and weights area are equipped with top of the line machines and it offers group fitness programs with the latest techniques. Services include lockers, showers and saunas.
Annual RunsThe Sports and Fitness Program offers 4 major runs throughout the year for Active Duty, Federal, DoD employees and their Family Members. There is an average attendance ranging from 50 to 80 people per race.
• St. Patrick's 6 mile run (March) • Armed Forces Day Fun Run (May)• Perimeter 5.2 mile run (August) • Turkey Trot 6 mile run (November)
Army Ten Miler Fort Buchanan Team Starting in January of each year, the Sports and Fitness Program invites all inter-
ested active duty community members to participate in training sessions for the Army Ten Miler. This group trains under the supervision of a volunteer coach who monitors the progress of the group members. A final tryout is held in June to determine which (8) members will comprise the Fort Buchanan Team. The criteria used are based on best run times and their attendance to practices. The Army covers all travel expenses for the team.
Date: October Place: Washington DC
SPONSORSHIP
15
Hispanic Heritage Celebration: OctoberHalloween Spooktacular: October Oktoberfest: October
ANNUAL PROGRAMS
Fort Buchanan Community Club & Conference CenterThe Community Club and Conference Center serves as the cornerstone for the Directorate, Family and Morale, Welfare and Recreation Program. The facilities are transformed for various events throughout the year: New Year’s, Valentine’s Day,
Easter Sunday and Mother’s Day to name a few. It is also the site for many Garrison events. This is a facility primarily here for the use of our Soldiers, Retirees and their
Families. Weekends are witness to many weddings, Quinceañera (Sweet Fifteen) Parties and other Social Events.
Super Bowl Party: February Retiree Appreciation Day: May Army Earth Day: April
Fort Buchanan Bowling CenterFacility with state of the art equipment with 18 lanes certified by the PBA standards. It offers a variety of adult mixed leagues that run year round and a junior program for children ages 6 to 21. Group activities such as corporate parties and birthdays are common place at the Bowling Center.
Island Wide Tournament: April Anniversary Tournament: August Bowling with Santa: December
SPONSORSHIP
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Annual Programs
Child, Youth and School Services CYSSProgram provides quality child development options to reduce the conflict between parental responsibilities and unit requirements. It offers the military community appropriate child and youth program that are afford-able, accountable and available through a seamless delivery system.
Month of The Military ChildApril is designated by the Army as Month of the Military Child where children are recog-nized for challenges faced in their families. Events are held at the installation’s school and program facilities like: educational seminars, sports and recreational activities.
Family Day and Easter Egg Hunt: Event for military children and parents, with activities like face painting, inflatables, clown show, character count carnival, among others. The Easter Bunny hides surprises for children to collect. There are prizes, snacks and refreshments for all children.
Date: April Place: Cabaña Picnic Area Time: 10:00 am - 3:00 pm Attendance: 500
Annual Programs
Youth SportsProgram offers opportunities for children ages 4 to 18 encouraging activities that promote social interaction, personal development, recreational and instructional skills. Sports activities are provided by trained staff and volunteer coaches.
Youth Sport Seasons:Approx. 200 players per sport
Baseball: March – May Basketball: September – November Soccer: November – January
SPONSORSHIP
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Post Library
Fort Buchanan’s Library provides the military community effective services and current, retrospective and multimedia materials in all subject fields to support morale, welfare and recreation plus, education and training programs.
Library Open House April Attendance: 250Story and Craft Hour Every Month Attendance: 50
Fun Runs: One mile races celebrating Holidays and special Military occasions. Approx. 100 participants.Leprechaun Fun Run: March Pursuing Victory with Honor: MayAmerica’s Armed Force Kids: October Turkey Fun Run: November
SPONSORSHIP
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Annual ProgramsGolf CourseA first class course consistent with the established standards of the United States Golf Association (USGA). The nine-hole course provides an 18 hole round of over 6300 yards with a rating of 72 and a slope of 128. It has every-thing you might need to play a round - electric carts, pull carts and rental clubs. In addition to the course, our driving range is available with nine hitting stations along with practice greens, bunkers and a five hole par three practice course. A Snack Bar and Pro Shop are open daily offering service to golf enthusiasts.
End of Month Madness: Last Friday of the month Tax Day Tournament: April
The Water Spout The only year-round aquatics center on a U.S. Army base. This facility has a pool 0 to 4 ft.
with an Octopus Ride, featuring a closed 130 ft. water slide and an open one 125 ft. , lily pads, net crossing, fun umbrellas, deck and shade areas with lounges, picnic tables. It is designed for a variety of activities. Professionally trained lifeguards are on duty at all times. Aerobic Classes: year round Swimming Lessons: year round Swimming with Santa: December
Earth Day Tournament: April FBGC Military Tournament: JuneLabor Day Tournament: September
SPONSORSHIP
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Commercial Sponsorship Special PackagesSponsor Pricing
Platinum $ 12,000.00 All Sponsorships and all on Post Advertising (Banner*, Publication, Web banners and Electronic Display)
Gold $ 9,000.00
Post Wide Events, Facility Special Events, 3 Annual Programs, 3 on Post Advertising (Banner*, Publication, Web banners or Electronic Display)
Silver $ 6,000.00
Post Wide Events, All Special Events, 2 Annual Programs
Bronze $ 4,000.00 All Post Wide Events, 2 Annual Program, 6 months in 2 on Post Advertisement(Banner*, Publication, Web banners and Electronic Display)
Mega Ad Package $ 4,000.00 All on Post Advertising (Banner*, Publication, Web banners and Electronic Display) *Printed material must be provided or can be printed for additional cost.
DFMWR Marketing, Advertising & Commercial Sponsorship 787-707-3703/3711 www.buchananmwr.com
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