Mo AndersonVice Chairman of the Board
Gary KellerChairman Of The Board
About KELLER WILLIAMS® Realty• Founded in Austin, Texas, on October 18, 1983.
• KELLER WILLIAMS® Realty laid the foundation for agents to become real estate business people.
• Mo Anderson owned the #3 franchise in the largest real estate company in the world.
• Gary Keller was chosen by Realtors across the U.S. as one of five of the “Most Admired” REALTORS® in the nation.
KELLER WILLIAMS® FACTS:
• “Most Innovative Real Estate Company” — Inman News.
• 72,594 + real estate consultants.
• 608 + offices in the U.S. and Canada.
• 5th largest real estate company in North America.
• Excellence in real estate consultation training.
The KELLER WILLIAMS® CultureWin-Win — or no deal
Integrity — do the right thing
Commitment — in all things
Communication — seek first to understand
Creativity — ideas before results
Customers — always come first
Teamwork — together everyone achieves more
Trust — starts with honesty
Success — results through people
We Call It: WI4C2TS
Consultant Vs. AgentFiduciary (Consultant)
• Advises and Consults
• Educates and Guides
• Involved in Decision
Process
• Uses Judgment and
Experience
• Irreplaceable
• Highly Compensated
Functionary (Agent)
• Delivers Information
• Tells and Sells
• Stays out of Process
• Follows the Rules and
Procedures
• Replaceable
• Minimally Paid
InsertYourPhoto
Name: The Golden Hands TeamProfessional Designations:Graduate Realtors Institute (GRI)Graduate Technology Institute (e-Pro)Pretty Nice Person (PNP)
Education: MBA, BA and 9 years of real estate experience Family: 4 children, 2 dogs and the Greatest Wife in the WorldHobbies: Renovation, Landscaping, Reading, Drawing, CookingClient Testimonials: For a complete library of client testimonials, go to
www.PrincetonLiving.com and click on “About Us”
My Biography
Your REALTOR®Brian D. Wittlin, GRI, e-Pro
Key Objectives• PRICING… your home priced at the property’s fair market
value.
• TIMING… your home sold in the desired time period.
• CONVENIENCE… your home sold with the
least amount of inconvenience.
Learning About The Home WHERE BUYERS FIRST LEARNED ABOUT HOME PURCHASED
Compiled from NAR 2005 Profile of Home Buyers and Sellers report.
Realtor 36%
Internet 24%
Yard Signs 15%
Referrals 7%
Other> 1%
Knows the Seller
3%
Home Builders
7%Advertising
and Newspaper
6%
My Job
1. Be the Marketing Messenger between you and the Public
2. Provide a Negotiating Strategy with the expertise to carry it out
3. Manage the challenges to your deal
4. Get you to a successful and completed Close
Marketing Plan• Multiple Internet Web Sites
• MLS• Realtor.com• Local/International Internet Sites
• Agent Marketing Action Plan • KELLER WILLIAMS® Professional
Real Estate Consultants• Office Tours• MLS Area Tours• REALTOR® Open Houses
• Yard Signs• Highly recognized • Calls come from our signs
Marketing Your Home
• Pricing Guidance
• Guidance in staging your property.
• Input your listing to MLS and other Internet sites.
• Install nationally recognized signage.
• Provide information fliers.
• Hold Open Houses for Brokers and General Public.
• Give Feedback on showings.
• Guidance on market conditions.
• Review offers and represent you in negotiations.
• Complete all repairs and cleaning.
• “Stage” your home to be appealing.
• Hide valuables (also prescriptions).
• Keep marketing information out for prospective buyers.
• Maintain open communication.
• Leave premises for showings.
• Call with any questions or concerns.
• Refer friends and acquaintances who might be interested in your property.
• Refuse to discuss terms with prospective buyers or their agents.
Brian You
Our Respective Duties
InspectionsInspections and potential repairs are the number one reason sales don’t close. Typically, buyers have a certain number of days in which to inspect the property and accept or reject the property based upon these mechanical and structural inspections.
SELLER SEES THEIR HOUSE
INSPECTOR SEES THE HOUSE
BUYER SEES YOUR HOUSE
Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!
Home Warranty Plans
Home warranty plans go a long way to alleviate some
risks and concerns. For a modest price, the seller can provide
to the buyer a one year warranty covering specified heating,
plumbing, electrical, water heater or appliance breakdowns.
Coverage under most plans commences at closing. In all
cases, there are important limitations and exclusions
(example: appliances/systems must be operative at
commencement of coverage).
What You Do & Don’t ControlAs The Seller, You Do Control These:
• Property Condition
• Availability for Showing
• Price
• Availability of a Home Warranty
As The Seller, You Don’t Control These:
• Competition
• Buyer’s or Seller’s Market
• Interest Rates
• When The Perfect Buyer Walks Thru Door
Selling Price Vs. Timing
• Timing is extremely important in the real estate market.
• A property attracts the most activity from the real estate community and potential buyers when it is first listed.
• It has the greatest opportunity to sell when it is new on the market.
WEEKS ON MARKET
ACTIVITY
1 2 3 4 5 6 7 8
Pricing Factors
As the triangle graph illustrates, more buyers purchase their properties at market value
than above market value. If you price your property at market value, you are exposing it
to a much greater percentage of prospective buyers and you are increasing your
opportunity for a sale.
+15%
+10%
Market Value
-10%
-15%
10%
30%
60%
75%
90%
PERCENTAGE OF BUYERS
ASKING PRICE
IMPORTANCE OF INTELLIGENT PRICING
Pricing MisconceptionsCorrectly pricing your property has
nothing to do with the following concerns:
How Buyers & Sellers Determine Value
Its determined by what a BUYER is willing to pay and what a SELLER is willing to accept in today’s market. Buyers compare your property to other properties
ACTIVE and SOLD in your area. That is why it is so very important to price your property correctly at the time you sign your listing agreement.
WHATYOU PAID
WHATANOTHER
AGENTSAYS
WHATYOU NEED
WHATYOU WANT
COSTTO REBUILD
TODAY
WHATYOUR
NEIGHBORSAYS
Focusing On ResultsThe proper balance of these factors will expedite your sale.
LOCATION
COMPETITION
TIMING
CONDITION
TERMS
PRICE
SOLD
If you would like to discuss how Brian would go about selling your home quickly and for
top dollar, call him now!
Brian D.Wittlin, GRI, e-Pro
609-936-9760