Yo Momma! Can We Beat “Rock You”?
Marketing, Dashboard, Features
Rokas SalaseviciusJeff LarettoGabe Alatorre
The Beginning of the Story… We created a wonderful “Yo Momma!” App.
And found 5 competitors already…
How do They Do?
1%
2%
Not too bad, you can make business out of it…
More Statistics About Them
Categories Yo Mama Jokes
Yo Mama So Fat
Yo Mama…
Yo Momma Yo Momma
Start 7.3.2007 8.24.2007 10.2.2007 7.3.2007 9.15.2007
Installs 188,000 500 400 280,000 17
Active users 1,880 26 7 5,600 0
Valuation $55,000 $118 $59 $147,000 $0
Developer Rock You Who cares Who cares Australians Who cares
Days to reach 1000 users
0 days Not there Not there 4 days Not there
Let’s Check Out the LeadersTotal Installs
0
50000
100000
150000
200000
250000
300000
350000
1 9 17 25 33 41 49 57 65 73 81 89 97 105 113 121 129
Rock You Australians
“Rock You” started with 11,000 users on day 1
The start for Australians was pretty rough
4 days to reach 1,000 users
The breakthrough after 5,000 users are reached
After a month “Rock You” was taken over
There is some hope for us And for you…
What’s Our Plan?
Dave McClure to the rescue
What is that?
AARRR
AARRR Basics
Acquisition – where do users come from? Activation – how do you make them happy? Retention – what makes them come back? Referral – will they tell their friends about it? Revenue – can you monetize any of this
behavior?
Acquisition
The whole application is “advanced invite page”
Clown back
Call to action on the first request to join
Activation
Activation – making users happy Mess with your friends Browse the list of funniest jokes Suggest a joke Earn points and do more
So fat So ugly So dirty So Greasy
Retention and Referral
Retention Check out new jokes Suggest jokes
Referral Send jokes to your friends Earn points by sending invitations Enhance your status by engaging others
Revenue
Stream I Advertising revenues Possible partner:
Cubics Stream II
Referrals to buy T-shirts with Yo Momma jokes
Possible partner: Zazzle
Marketing Plan
Diagram Prepared by some Consulting Company
We talked about our viral platform, but still…
Getting 5,000 users
Current Promotion Plan Viral platform Targeted promotion inside Facebook External advertising Cross promotion with other applications
Long term consideration Partnership with MTV show Yo Momma!
Finding Yo Momma Fans
More than 500 Yo Momma groups on Facebook
Contact group administrators
Ask to send link to our application to all group members
We’ll be in potential reach of 100,000 members!
Let’s Do It!
E-mail 1 E-mail 2 E-mail 3 … Email 13
Facebook detected activity that resembles spamming. This may lead to your account being disabled.
What?
Do It Slowly
Metrics
10 messages per day to groups with 500 people
Current response rate from group administrators 10%
Expected response rate from group members 20%
Potential installs = 10*500*10%*20% = 100
Create Specific Event on Facebook A way to invite your friends
Create event “Testing Yo Momma Application” Call to action “Need your feedback on our new application Invite all of the friends to attend the event and install the
application
Metrics Potential attendees 1000 Expected response rate 20% New installs 200
Other Tools
Cross promotions with other applications Blog posts Posting videos from Youtube with Yo momma
show episodes Tagging friends to relevant posts and videos
Why we are talking and not doing it?
My Facebook account is on watch!
Features and Iterations
Listening to our users
Learning from our competitors
What Do Competitors Do?
Display joke on your profile
Their Canvas Page – No FeaturesAustralians
“Rock You” – Invite Page
Comparing to Leading Competitors What do we like about them?
Simplicity Joke generator function on the profile They are first in the market with 200,000 users
Why we think we can beat them? Applications are built on stand alone basis Lack of user engagement and interaction with
peers
Enhancing User Experience
What do users want? Propose a joke Have fun Simple interface
What do we want? More virality More user engagement
Feature Development Plan November Week 2 For profile box/news feed
include image of "Yo Momma" brand that is clickable
make more items clickable with links to app (e.g. picture)
enlarge text that links to app Reword call to action text to be more
persuasive in canvas page Add brief line on top of canvas page
explaining points
Feature Development Plan November Week 3 Redo canvas page to have user do less work
to lob jokes Implement a custom joke feature. Earning
enough points, users will be able to create jokes
Have a tab for user-created jokes Give user who created joke points every time
another user uses their joke
Feature Development Plan November Week 4 Continue work from previous week Batch respond – ability to respond to all users
who have clowned your mom with a single joke
Feature Development Plan December Week 1 Have a mother’s pride meter that decreases
as more jokes are flung at you, increases as you send jokes
Create tab that shows jokes your friends have said about other people’s mom and have a “Clown their mom too” option
Feature Development Plan December Week 1-2 Have a mother’s pride meter that decreases
as more jokes are flung at you, increases as you send jokes
Create tab that shows jokes your friends have said about other people’s mom and have a “Clown their mom too” option
Joke stats – what joke used the most Display list of users ranked in the top 5
Thank You!
Help us get first 5,000 usersInstall Our Application Today
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