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Issue # 25July 29th 2015

Takashi Murakami for Vans

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Italia Independent opens in MiamiThe store is in the new Wynwood Block mall. pg. 3

According to Ernst&Young the Italian market can count on strong recognition of Made in Italy in the future.

Investors believe in design and furnishings

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Sector companies are increasingly in the spotlight of investors: this is what emerged from the conference “How to win the challenges of the global market” organised by Pambianco Strategie d'Impresa. According to Ernst&Young, Made in Italy is a key factor.

Despite the limited growth in turnover in the years after the beginning of the financial crisis, the Italian quality design and furnishing sector can rely on the strong global recognition of Made in Italy and the favourable macro trends that will support growth in the next few years. These include the ongoing expansion of the culture of design in Western and emerging countries, the increase in the net wealth of the so-called HNWI (high net worth individuals) who, with annual compound growth of approximately 7% support the development of the sector; the smaller penetration of non-European markets by Italian high-end design and furnishing products, in which Italy’s market share is considerably smaller compared to the high number of its brands and, finally, the increase in real estate, residential, hotel and commercial activities which, especially outside Europe, will boost the penetration of foreign markets by quality brands.Today, Italy accounts for approximately 30% of the high-end market.

Investors’ confidence in design and furnishings

| Issue #25 | July 29th 2015

However, it represents only about 10% of the sector imports for many countries around the world.Against this background, Italian quality design and furnishing companies show an extraordinary talent for innovation, style, originality and visibility, but their size is also 50% smaller than that of their foreign competitors and their profitability is below the potential of their brands in terms of reputation, history and positioning.This is one of the reasons why M&A transactions have increased since 2013 globally and, in particular, in Italy.Specifically, in the first half of 2015, 20 transactions have been announced around the world (32 in 2014 as a whole). Furthermore, in the same period, 9 transactions (i.e., 45% of the total) involved Italian companies, compared to 5 (equal to 16%) in 2014.Except for some mergers which involved sector companies and the acquisition of Italian brands by large foreign groups, most of the transactions carried out over the past few years involved financial investors and private equity funds which increased their presence in the sector, sometimes launching an initial potential consolidation process which is aimed at combining first class brands and products, which often complement each other.Indeed, financial investors accounted for 36% of the sector transactions carried out from 2011 until now.

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| Issue #25 | July 29th 2015

Italia Independent opens a boutique in Miami

Montblanc limited edition sunglass with monocle

With a sleek silhouette, the round- frame Limited Edition sunglasses by Montblanc feature gunmetal-brown lenses and frontal section in vintage tortoiseshell acetate, whose earth-tones fit to every complexion. The black nose bridge and ruthenium arms, complement and contrast the distinctive tortoiseshell acetate trim and make for an immaculate contemporary aesthetic while the black acetate tips guarantee a comfortable fit behind the ear. This sumptuously chic model also acquires an almost-instant iconic status thanks to the inclusion of a one-of-a-kind monocle that can be attached to the frames or threaded onto its black leather strap and also used separately, adding an extra sense of luxury. The serial number, which is engraved into the temples, is an affirmation of the exclusivity of the 100 limited-edition sunglasses, which also come with a signature case made especially for the model.

After the opening of the New York flagship store, Italia Independent opens its second boutique in the U.S. in Miami inside Wynwood Block, the new mall located in one of the coolest areas of the city. The store is laid out on 650 square feet, divided in two areas: the first area is dedicated to the display and sales of the entire range of products, while the second area has all of the necessary equipment. Like other I-I boutiques, the interior was created by Changedesign. One of the distinguishing elements that is part of the Miami store is the visible use of industrial concrete. The store bodes two show windows; the larger of the two displays an installation created using an innovative system of ropes and pulleys able to accommodate approximately 150 eyewear frames.

Lily Rose Depp has made her modelling debut in Chanel's latest eyewear campaign. The 16-year-old daughter of Vanessa Paradis and Johnny Depp first appeared decked out in Chanel at the Métiers d’Art show earlier this year, taking the fashion world by storm. She then took part at the star-studded casino staged at the Chanel haute couture show last week in Paris, alongside some of Karl Lagerfeld’s muses including Kristen Stewart, Julianne Moore, Lara Stone and her mother Paradis, who’s been an ambassador for the House since the early nineties. Shot by Lagerfeld himself, Depp poses wearing a pair of rounded sunglasses embellished with pearls, teamed up with a classic ivory crochet dress, and her already signature blunt bob.

Lily Rose Depp is the

new face of Chanel

eyewear

Lozza celebrates the 85th anniversary of Pininfarina

The Lozza by Pininfarina capsule collection has been enriched with a new design: a pair of sunglasses, specifically created for the limited edition Icon85 Pininfarina collection, to celebrate the 85th anniversary of the Torino-based brand. Icon85 features 6 exclusive objects that have been created by Pininfarina in collaboration with 6 companies, including De Rigo with Lozza – all excellent ambassadors of Italian style. With a sports luxe edge, this new addition to the range is made of aluminium and gold, and is only available as 85 numbered pieces at the most exclusive stores and online at: store.pininfarina.com.

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Elsa Schiaparelli is regarded as a pioneer of prêt-à-porter because of her inventiveness and taste and because she held the first fashion shows. She also put an end to the idea of the woman “locked” into her clothes by introducing the visible zip. Her innovative, surrealist and bold art inspired the designers of the young, Made in Apulia eyewear brand, Catuma, for a special capsule collection dedicated to her. The model Tribute to Elsa is in steel with a front in pink slate embellished with brass decorations and temples in acetate. The special edition is the forerunner of a new collection that will be launched in September. The next collections will also be preceded by a capsule dedicated to a woman who made recent history through art, fashion or particular characteristics. The next will be the Irish furniture designer and architect Eileen Gray.

I. Jeffrey O. Gustafson. Licensed under CC BY-SA 3.0 via Wikimedia Commons.

Turn over

Fedon strengthens its presence at Milan airports with the opening of two new stores. The first is at Linate in the departures area, while the other is at Malpensa's Terminal 1, which was inaugurated July 17. The two new openings are part of a major development plan. “During 2015, we opened stores at Orio al Serio (BG), Ciampino, Linate and Malpensa”, said President Callisto Fedon, “which will soon be joined by Naples. The plan is to reach 50 stores in the next 4-5 years". The two new stores are the symbol of Fedon's concept, with lines and products – bags and accessories - that are increasingly focused on the needs of travellers.

New openings at Milan airports for Fedon

Alice Carli Head of Global Marketing&Communications Peuterey GroupAndrea Collesei CEO Viktor & RolfAdam Cowfer Sales Manager Norman Childs EyewearMichael Debono Executive Vice President of Global Sales WestGroupeAndrea Dorigo President OakleyAntonio Dus CEO TecnicaPino Loiacono Commercial Director Ital-LentiTerdema L. Ussery President Global Sports Categories Under Armour

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Ital-Lenti has made an important new addition to its staff: Paolo Marchesi, who will have the dual role of Product and Marketing Manager. He was appointed because of his thorough knowledge of the market and considerable commercial awareness thanks to thirty years’ experience in leading international companies in the sector. Marchesi will work alongside Pino Loiacono, Commercial Manager, on defining product and service strategies oriented toward eye care professionals, the sales force, subsidiaries and service centers. As well as handling products and communications for the trade and the market, Marchesi will also be a point of reference for training activities aimed at offering partner outlets quality consultancy.

Ital-Lenti appointments Elsa Schiaparelli inspires Catuma capsule collection

| Issue #25 | July 29th 2015

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The most important international event dedicated to marble, granite, processing technologies, design and training, will be 50 years old this year and returns to Veronafiere (Verona) from 30 September through 3 October.In support of Made in Italy, Marmomacc has dedicated a special project with three important sections: “The Italian Stone Theatre”, a pavilion for celebrating the absolute excellence of Italy’s marble industry, with a large “theatre” dedicated to the world of stone and the machinery for processing it; a qualified and impressive incoming action with foreign commercial delegations of sector operators; “International Stone Summit”, the first to be held by the marble associations.

The meeting between Japanese artist Takashi Murakami and Vans has led to a new collection of multicolour shoes. Takashi is regarded as the international representative of New Pop, an art movement that emerged in the last decade and is an offshoot of British and American Pop Art of the Sixties. The new Vans line by Takashi Murakami concerns the skate shoes with the smiling daisies and skulls that made the artist famous. His unmistakable style is known for strong references to the world of Manga and an artistic style called Superflat. Vault by Vans is available in stores selected by the Californian street brand.

Design, fashion & lifestyle | Issue #25 | July 29th 2015

Coinciding with Marmomacc (30 September - 3 October), Veronafiere will host Abitare il Tempo, the B2B fair for interior design operators and contractors. The decision to hold the two fairs at the same time for the second year running aims at consolidating the international flavour of the two events. The formula promoted by Abitare il Tempo is that of a fair oriented toward the world of projects, custom design and contracting, an environment that enhances the know-how of design industries, small and medium sized companies, artisan laboratories and niche manufacturers, with proposals that range from reproduction furniture to accessories and lighting, from fabrics, to kitchen and bathroom furnishings. New this year is “Living Under 20”, a commercial exhibition area dedicated to furnishings for young adults.

Verona at the centre of design

Takashi Murakami now into shoes

Dexterity dictates trends

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Editorial Director: Francesco Gili MIDO Srl Unipersonale · Via Petitti, 16 - 20149 Milano (Italy) · Phone +39 02 32673673 · P. Iva IT 07164050150

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email: redazione@wmido.com

50 candles for Marmomacc

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Research Space, the experimental observatory where trends are analysed and launched at Pitti Filati (Florence) presented the trends for the 2016/17 fall/winter season in the “Make It” section. “We conceived it as an itinerary that goes from the roots to contemporary manufacturing” – said artistic director Angelo Figus - “with the creation of different atmospheres linked to specific crafts that will influence the way of understanding products for the 2016/17 fall/winter season. We began with the idea that what makes the difference is the dexterity we associate with every object”. The section has 11 atmospheres with evocative titles: Repair, Mending, Rug, Cracks, Charbon, Mechanic, Meat, Binding, Mattress, Barber, Tic-Tac.

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