www.SkypeJournal.com
A Conversation on the Future of Telephony
What’s Your Skype Strategy?
Stuart Henshall
May 10, 2005
www.SkypeJournal.com
150,000 new
Skypers Yesterday
(May 9, 2005)
35 million Skype users so far3m concurrent users almost
1.2m SkypeOut Users1.5 billions minutes in April
1-2% of broadband users% of global international call
100m user target by ????
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Skype
Kazaa
Hotmail
ICQ
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Michael Powell
• "I knew it was over when I downloaded Skype. When the inventors are distributing for free a little program that you can use to talk to anybody else, and the quality is fantastic, and it's free - it's over. The world will change now inevitably."
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Peter Cochrane
• “Here's one change I've noticed. Because VoIP calls cost nothing, or almost nothing, they become a connection and not a call. I just open up a channel and use it much like an intercom or a casual conference call. And because of the voice quality, there is great intimacy and connection. It seems to re-enable those emotional bits normally thrown away by the restricted bandwidth of the old telephone”
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Skype: “stuart_henshall”
• Early Adopter• Evangelist • Collaboration• Communication• Conversation• Real-Time• Accelerated Learning• Behavior• Work Methods
• Easy to use software• Voice centric / quality• Ad-hoc Conferences• Presence• Connectivity• Security• Embedded• Brand• Community
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Von & Skype
• Business needs a voice strategy. Not just Skype --- broader context of VON….
• VON (“Voice”) alone not enough, convergence, connectivity, presence, economics
• changing user behavior in a real-time online world
• telecom call is no longer an arbitrage play
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P2P Telephony
NAT’sJust
Works
AccountsBilling System
No Marketing
Dollars Easy to Use
Interface
Voice Mail
FreeCalling
FileSharing
Audio Quality
SkypeOutPSTN
Multi-User
Accounts
Cheap GlobalCalling
Text Messaging
SIPInter-
Connect
LimitedPresence
VideoMessaging
CrossPlatform
GlobalNomads
MobilityWi-Fi
Pocket PC
SkypeAPIDevelopers
G.729connect
UserDirectory
SkypeIn
Web Enabledsolutions
CorporateDirectory
CentralizedContacts
LimitedPresenceProjection
Embedded Skype
products
VoiceActivated
recognition
SkypeAnywhere
50 PersonChat
SkypeSocial
Networking
CalloutCenter
Purchase Account
Hardware
VoiceMessaging
Skype toSMS
Video Conferen-
cing
Web Store
Call forwarding
ExtensionsRoll-overs Location
Connect?
EmbeddedLinux Symbian
SkypeWork
Groups
SkypeWork
Groups
Push toTalk
Web IM, directories
Post-its to the FutureAlways
On
SkypeMobileGroups
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Jeff Pulver
• “As Skype continues to evolve as an internet application, it will be real interesting to watch how extensions to Skype based presence starts to evolve and the kinds of additional connectivity which becomes available as a result of the advent of Skype.”Oct 2003
• “Skype is the iPod of VoIP” April 2005
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Redefining the Experience
FROM• Call• Voice Mail• Number• Dialing• Hardware• Physical• Handset
TO• Skyping• Voice Message• Name / profile• Clicking• Software• Mobile• Headset
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New Applications
• SkypeAPI• Mobile carriers?• Amazon or Flickr
• Answer Machines• Podcasting• Call Centers• Skype to Blog• Smart Dialers• Desktop Management• SkypeBots• Distributed Chat• Presence Servers• Location
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Some Questions
• Fight Skype? Co-opt Skype? Kill Skype?
• SIP – IMS – Mobile vs. Wireline
• Innovation Speed - Software
• Regulation vs. Community
• Skype and “Freedom” to Connect – Global
• Trust (Identity, Accounts)
• Network Facilitator