Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
The most important: Search function
1. Good search function
2. Possibility to recheck
the order
3. Easy accessable
support
4. Possibility to contact
(hotline/ contact form)
5. …
The most important: Search function
55% transactions
with the search
function (these are
just 17,5% search
requests)!
6 times higher
Conversion Rate!
Higher Conversion Rate
What are the costs for traffic increase by 30%?What are the costs for Conversion Rate increase by 30%?(e.g.: Increase from 2,4% to 3,2%)
Traffic
Conversion Rate
Sales
Traffic
Sales
Intelligent FINDOLOGIC-Search
Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔
of online shop visitors use search function
Search requests with no or no relevant results
of visitors leave the online shop due to the inneffective search
1
2
3
Statistics in Online Shops
Example: T-Shirt
www.leiner.at
Writing variations
T-Shirt
T-Shirts
tshirt
tshrits
shirt
shirts
Problematic
Example: T-Shirt
www.leiner.at
Writing variations
T-Shirt
T-Shirts
tshirt
tshrits
shirt
shirts
Problematic
Incompatibility: Search request vs Database
Data about items Subject
Titel New collection bagHandbag…
Description … Leather …
Category Ladies
Search request: „Ladies leather bag“ Shop Database:
Problematic
Every third search request delivers no-result page
Search requests
unclear requests
clear requests
Problematic
Every third search request delivers no-result page
Search requests
unclear requests
clear requestsPotential
Problematic
Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔✔
Key figures
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Key figures
Conversion Rate:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Key figures
Conversion Rate:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Session time:
Key figures
Conversion Rate:
Average basket:
Bounce Rate: > 30%!
No-result: No-result pages >20%
Relevant Items: Top 20?
Completeness: All items delivered?
Session time:
The most important: Search function
55% transactions
with the search
function (these are
just 17,5% search
requests)!
6 times higher
Conversion Rate!
Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔✔✔
Top Sales Rep = Flexibility
Women
Pullover Jeans Jacket
Men
Pullover Jeans Jacket
Kids
Pullover Jeans Jacket
Pullover
Women Men Kids
Jeans
Women Men Kids
Jacket
Women Men Kids
?No obsolent hierarchical structures!
Sofa
Pullover
Headphones
-> Couch, settee
-> Sweater, jersey
-> Headset, earflaps
Top Sales Rep = Customer‘s language
Much more
• Learning from user behaviour
• Learning from user language
• Fact Extraction -> structured data
out of product description
• ...
Agenda
• Is an intelligent search needed?
• Do I see & understand the issue?
• What do key figures show?
• How/what can I optimize?
✔✔✔✔
Services
1. Workshop
2. STRAIGHT2SUCCESS - Integration support
3. FINETUNING
4. Intensive Support during first 3 months
5. SEARCH EXPERTS
What we acutally do
> 30% increase of
revenue
bounce rate from 40% to
5%
morerecurring
customersmore usability
& bettershopping
experience
Simple!
Brings money
Users can only buy, what they find!
A lot things cost money,
an Intelligent Search Solution brings money!
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