Transcript

Matthias Heimbeck

FINDOLOGIC GmbH

FINDOLOGIC GmbH

Agenda

• Is an intelligent search needed?

• Do I see & understand the issue?

• What do key figures show?

• How/what can I optimize?

Agenda

• Is an intelligent search needed?

• Do I see & understand the issue?

• What do key figures show?

• How/what can I optimize?

SEARCH = FRUSTRATION

STOP SEARCHING – FIND!

The most important: Search function

1. Good search function

2. Possibility to recheck

the order

3. Easy accessable

support

4. Possibility to contact

(hotline/ contact form)

5. …

The most important: Search function

The most important: Search function

The most important: Search function

55% transactions

with the search

function (these are

just 17,5% search

requests)!

6 times higher

Conversion Rate!

Higher Conversion Rate

Traffic

Conversion Rate

Sales

Higher Conversion Rate

What are the costs for traffic increase by 30%?What are the costs for Conversion Rate increase by 30%?(e.g.: Increase from 2,4% to 3,2%)

Traffic

Conversion Rate

Sales

Traffic

Sales

Intelligent FINDOLOGIC-Search

Agenda

• Is an intelligent search needed?

• Do I see & understand the issue?

• What do key figures show?

• How/what can I optimize?

of online shop visitors use search function

Search requests with no or no relevant results

of visitors leave the online shop due to the inneffective search

1

2

3

Statistics in Online Shops

online shopping = search

&

search = frustration

Swivel chairs

Problematic

Swivel chairs

Problematic

Sorry, there are no items matching your request

Accessories for iPhone

Problematic

Accessories for iPhone

Problematic

Example: T-Shirt

www.leiner.at

Writing variations

T-Shirt

T-Shirts

tshirt

tshrits

shirt

shirts

Problematic

Example: T-Shirt

www.leiner.at

Writing variations

T-Shirt

T-Shirts

tshirt

tshrits

shirt

shirts

Problematic

Incompatibility: Search request vs Database

Data about items Subject

Titel New collection bagHandbag…

Description … Leather …

Category Ladies

Search request: „Ladies leather bag“ Shop Database:

Problematic

Every third search request delivers no-result page

Search requests

unclear requests

clear requests

Problematic

Every third search request delivers no-result page

Search requests

unclear requests

clear requestsPotential

Problematic

Agenda

• Is an intelligent search needed?

• Do I see & understand the issue?

• What do key figures show?

• How/what can I optimize?

✔✔

Key figures

Bounce Rate: > 30%!

Key figures

Bounce Rate: > 30%!

No-result: No-result pages >20%

Key figures

Bounce Rate: > 30%!

No-result: No-result pages >20%

Relevant Items: Top 20?

Key figures

Bounce Rate: > 30%!

No-result: No-result pages >20%

Relevant Items: Top 20?

Completeness: All items delivered?

Key figures

Conversion Rate:

Bounce Rate: > 30%!

No-result: No-result pages >20%

Relevant Items: Top 20?

Completeness: All items delivered?

Key figures

Conversion Rate:

Bounce Rate: > 30%!

No-result: No-result pages >20%

Relevant Items: Top 20?

Completeness: All items delivered?

Session time:

Key figures

Conversion Rate:

Average basket:

Bounce Rate: > 30%!

No-result: No-result pages >20%

Relevant Items: Top 20?

Completeness: All items delivered?

Session time:

The most important: Search function

55% transactions

with the search

function (these are

just 17,5% search

requests)!

6 times higher

Conversion Rate!

Agenda

• Is an intelligent search needed?

• Do I see & understand the issue?

• What do key figures show?

• How/what can I optimize?

✔✔✔

Intelligent Search = Top Sales Rep

Intelligent Search

=

Appl

Top Sales Rep = Active Listener

tshirt

Top Sales Rep = Communication

Top Sales Rep = Flexibility

Women

Pullover Jeans Jacket

Men

Pullover Jeans Jacket

Kids

Pullover Jeans Jacket

Pullover

Women Men Kids

Jeans

Women Men Kids

Jacket

Women Men Kids

?No obsolent hierarchical structures!

Sofa

Pullover

Headphones

-> Couch, settee

-> Sweater, jersey

-> Headset, earflaps

Top Sales Rep = Customer‘s language

Top Sales Rep = Controls sales

tshirt

Top Sales Rep = Promotions

Pullover

Top Sales Rep = Promotions

Pullover

Top Sales Rep = Promotions

Top Sales Rep = Promotions

Shoe

Top Sales Rep = Choice of items

Top Sales Rep = Choice of items

Much more

• Learning from user behaviour

• Learning from user language

• Fact Extraction -> structured data

out of product description

• ...

Intelligent Search = Top Sales Rep

Intelligent Search

=

Agenda

• Is an intelligent search needed?

• Do I see & understand the issue?

• What do key figures show?

• How/what can I optimize?

✔✔✔✔

FINDOLOGIC INTEGRATION

Data throughEXPORT URL

Results

Database

Integration

Services

1. Workshop

2. STRAIGHT2SUCCESS - Integration support

3. FINETUNING

4. Intensive Support during first 3 months

5. SEARCH EXPERTS

What we acutally do

> 30% increase of

revenue

bounce rate from 40% to

5%

morerecurring

customersmore usability

& bettershopping

experience

Simple!

Our customers

Brings money

Users can only buy, what they find!

A lot things cost money,

an Intelligent Search Solution brings money!

Brings moneyA34