Writing for PR, Companies & Government
• Reporting and Writing
• Journalism and Media Studies Centre
• The University of Hong Kong
Alex Lo
Rules
• Communication. That means avoid being:
• Unintelligible
• Badly organized
• Difficult to understand
Avoid jargons, technical or academic terms
Keep it short and sweet, and to the point
Rules
• Who you write for
• How best to reach them
• What you want to communicate & accomplish
PR: The Press Release
• Write it the way you would a news story; follow the 4-part news structure:
• 1) The Lede
• 2) Explain, support and amplify
• 3) background or context
• 4) More info
• KEEP IT SHORT & TO THE POINT. Try keeping to a single page
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