Writer’s Block?: 10 Ways to Crank Out Quality Social Media
Content
Ansley Sudderth
Social Media Training & Communications
Coordinator
• Why Writer’s Block Happens
• 10 Ways to Cure the Common Case of Online Writer’s Block
• Humanize Your Brand
• Find Niches of Inspiration
• Crowdsource
• Ask Questions and Include CTAs
• Explore Video Options
• Valuable Links
• Q&A
Agenda
•Localize Your Content
•Find the Opportunity to Tell Your Story
•Leverage News and Pop Culture
•Formulate a Posting Schedule
•Rinse and Repeat
• You are a perfectionist.
• You’ve run out of original ideas.
• You’re unsure of your brand’s tone of voice.
• You don’t know WHO you’re talking to.
• You’re too busy.
• You had a bad experience and are reluctant to
post again.
Why Writer’s Block Happens
“A brand is a person’s gut
feeling about a product,
service, or organization.”
-Marty Neumeier, The
Brand Gap
Great blogs that post GREAT content:
- forrent.com/blog
- blog.homes.com
- apartmenttherapy.com (for multifamily AND real estate)
- lifehack.org
- domino.com/best-diy-blogs (17 AMAZING blogs!!)
• Embrace Your Fans as Storytellers
• Tap Into Your Base of Influencers
• Make It Easy for Your Fans to
Participate
Did you know…
“The presence of a dog
can effectively propel a
story from the back page of
The New York Times’
National section to the front
page.”
-UCLA
Scheduling your content…
• Frees bandwidth
• Makes room for
creativity
• Pads time for content
approval
Valuable Links• Real Estate Pros Rocking Youtube Marketing:
• http://www.paveya.com/real-estate-professionals-
rocking-youtube-marketing/
• Vine for Real Estate:
• http://www.inman.com/next/quick-tip-5-ways-real-
estate-professionals-can-use-the-new-video-app-vine/
• http://www.slideshare.net/chuckward/real-estate-
marketing-using-vine
• Pack a Punch with a Pooch!
• http://www.theatlantic.com/business/archive/2014/11/wil
l-people-pay-more-attention-to-this-just-because-it-has-
a-dog-in-it/382819/
Sources
•http://boom-online.co.uk/wp-content/uploads/2012/10/funny-pictures-cat-has-writers-bloc1.jpg
•http://ascplcl.wordpress.com/files/2009/10/current-events-copy.jpg
•http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=9365716&fileId=S
1049096514001103
•http://freedogpics.com/wp-content/uploads/2014/10/cute-dog-sniffs-live-wallpaper-android-
apps-on-google-play2.jpg
•http://www.mediaispower.com/wp-content/uploads/2012/09/human_brand.png
•http://paredrocdnzone1.grupodecomunicac.netdna-cdn.com/wp-
content/uploads/2013/12/shutterstock_158459390.jpg
•http://www.design-thinkers.co.uk/wp-content/uploads/2011/01/family-brands-300x219.jpg
•http://ingoodcompany.com/wp-content/uploads/2014/05/humanize-your-brand-600x450.jpg
•http://quotes.lifehack.org/media/quotes/quote-Stanley-Marcus-consumers-are-statistics-
customers-are-people-201243.png
•http://www.socialmediaexplorer.com/wp-content/uploads/2011/03/social-
media_brand_voice_example.jpg
•http://blog.canva.com/wp-content/uploads/2013/11/Untitled-design-50.png
•http://www.manifestdigital.com/~/media/Images/BlogImages/shutterstock_111103529.ashx
•http://www.thedutchphdcoach.com/wp-content/uploads/2014/09/seo-terugblik.jpg
•http://cdn.business2community.com/wp-content/uploads/2014/02/crowdsourcing.jpg