7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP
WRAP UP 2021
Our purpose is to make beer pop culture by celebrating the creativity, diversity and dynamism of modern craft beer culture.
OUR MISSION
We’ve built our reputation through changing the game in beer festivals - creating amazing experiences that promote the very best breweries and creative elements of modern beer.
We started with London Craft Beer Festival in 2013 with just over 2000 attendees, roll forward 7 years and we attracted over 20k visitors across out festivals in London, Bristol, Edinburgh and Birmingham.
We’ve built our consumer and industry reputation by working with the best breweries in the world, incorporating fantastic partners and sponsors, and by elevating the experience with incredible chefs and musicians.
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
ROI STATEMENT
We are Beer events are much more than beer
At the heart of our ethos is a constant question - are we providing value for money. When we adapted the festival from a 3 day 5 session event outside of London to a 2 day 3 session event this was at the heart of the debate, the saving of two night hotel for our partners, the saving in labour time, the ease of attendance and the fact that people would be able to come on a Friday morning and be back by Sunday afternoon ready for work the next day was key to us.
The sustained investment in our operations team, back end systems and core staff allowed for greater continuity and consistency, translating in a more efficient event for all.
We understand that any investment needs to see results. This can range from liquid on lips, brand interaction time, consumer awareness to on trade and off trade sales.
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
EDINBURGH CRAFT BEER FESTIVAL
UK68%
28 Breweries
EUROPE22%
9 Breweries
US & BEYOND10%
4 Breweries
ATTE
NDA
NC
E FI
GU
RES
Age201920182017 18-24 25-34 35-44 45-54 55-64 65+
4%
42%
26%
18%
8%
3%
2,47
9
2,86
2
3,32
6
*figures have increased even though we decreased the sessions from 5 to 3, also meaning accommodation costs saved
17.2%
82.8%
New Visitors
Returning Visitors
65%
35%
AUD
IEN
CE
No8%
Yes92%
Will you be coming next
year?
First46%
Second28%
Third26%
How many times have you been
to ECBF?
Interests
14%12%
5% 5%4%
3% 3% 3% 3%
2%
MU
SIC
FOO
TBA
LL
SPO
RT
CYC
LIN
G
FOO
D
WIN
E
TRAV
EL
WH
ISKY
RUN
-
RUG
BY
Income
SOC
IALS
GRO
WTH
BREW
ERIE
S
Preferred drink after beer
WIN
E
23
%
GIN
16
.5%
WH
ISKY
14%
RED
WIN
E
7.
5%
RUM
6.5
%
CID
ER
6.6
%
WAT
ER
5.5
%
WH
ISKE
Y
4.5%
G&T
4
%
TEA
2.5%
Over £100k
11.11%
32.22%
Less than£20k
28.15%
12.96%
7.04%
2.59%£20k- £30k
£35K- £49k
£50k- £74k
£75k-£100k
Prefer not to say
5.93%
2018 5,300
2019 6,194
2019 1,603
2019 1,386
2018 628
2019 1,702
2020 6,736
2020 1,660
2020 2,230
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
BRISTOL CRAFT BEER FESTIVALAT
TEN
DAN
CE
FIG
URE
S
Age201920182017 18-24 25-34 35-44 45-54 55-64 65+
4%
46%
25%
16%
6%
3%
2,40
0
2,90
0
3,60
0
AUD
IEN
CE
Interests
8.95%8.63%
7.03%
5.43%
4%
3% 3%2.42% 1.92% 1.92%
MU
SIC
FOO
TBA
LL
SPO
RT
CYC
LIN
G
FOO
D
WIN
E
TRAV
EL
WH
ISKY
RUN
NIN
G
RUG
BY
Income
SOC
IALS
GRO
WTH
BREW
ERIE
S
16.6%
83.4%
New Visitors
Returning Visitors
33.5%
66.5%
No4%
Yes96%
Will you be coming next year?
First53%
Second24%
Third15%
Fourth8%
How many times have you been to
BCBF?
Preferred drink after beer
WIN
E
18.9
3%
CID
ER
17
.28%
GIN
16.4
6%
WIN
E
7
.41%
WH
ISKY
4
.12%
GIN
& T
ON
IC
4
.12%
WH
ISKE
Y
3.
70%
RUM
2.
88%
WAT
ER
2.4
7%
SPIR
ITS
2
.06%
9.90%
34.82%
Less than£20k
24.92%
15.97%
3.83%5.75%
£20k- £30k
£35K- £49k
£50k- £74k
£75k-£100k
Prefer not to say
4.79%
Over £100k
EUROPE15%
7 Breweries
US & BEYOND15%
7 Breweries
UK70%
32 Breweries
2018 4,527
2019 5,861
2018 2,418
2019 2,181
2018 1,543
2019 2,670
2020 7,307
2020 2,509
2020 3,907
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
BEER CENTRALAT
TEN
DAN
CE
FIG
URE
SAU
DIE
NC
E
Interests Income
2019 1,616
2020 1,068
2020 1,603
2019 1,068
2019 1,319
2020 1,702
SOC
IALS
GRO
WTH
BREW
ERIE
S
17.1%
82.9%
New Visitors
Returning Visitors
29%
71%
Preferred drink after beer
1,800 Visitors
Year 1Age
18-24 25-34 35-44 45-54 55-64 65+
2%
23%
42%
19%
6%
9%
16.22%
10.81%
8.11%7.21%
4.50%
3.60% 3.60% 3.60% 3.60%
MU
SIC
FOO
TBA
LL
SPO
RT
CYC
LIN
G
FOO
D
TRAV
EL
RUG
BY
FILM
S
RUN
NIN
G
UK80%
24 Breweries
EUROPE13%
4 Breweries
US & BEYOND
7%(2)
GIN
19
.75%
WIN
E
17
.28%
WH
ISKE
Y
11.11
%
CID
ER
7.
41%
RUM
7.41
%
WH
ISKY
7.4
1%
RED
WIN
E
6.
17%
WAT
ER
4.
94%
G&T
4
.12%
VOD
KA
3.
70% 6.31%
36.04%
Less than£20k
32.43%
17.12%
0.90%3.60%
£20k- £30k
£35K- £49k
£50k- £74k
£75k-£100k
Prefer not to say
3.60%
Over £100k
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
LONDON CRAFT BEER FESTIVALAT
TEN
DAN
CE
FIG
URE
S
201920182017
2,47
9
2,86
2
3,32
6
AUD
IEN
CE
Interests Income
SOC
IALS
GRO
WTH
BREW
ERIE
S
Preferred drink after beer
UK63%
60 Breweries
EUROPE20%
19 Breweries
US & BEYOND17%
16 Breweries
18.5%
81.5%
New Visitors
Returning Visitors
31.7%
68.3%
First46%
Second28%
Third26%
How many times have you been
to LCBF?
No5%
Yes95%
Will you returnnext year?
18-24 25-34 35-44 45-54 55-64 65+
5%
47%
25%
14%
6%
3%
4%
MU
SIC
FOO
TBA
LL
SPO
RT
CYC
LIN
G
FOO
D
TRAV
EL
RUN
NIN
G
FILM
RUG
BY
11%
10%
6% 6%
5%
3% 3% 3%
2%
WIN
E
WIN
E
2
8.18
%
GIN
16
.17%
CID
ER
8.3
1%
WAT
ER
6.2
4%
WH
ISKY
6.0
%
RUM
4.8
5%
RED
WIN
E
5
.5%
G&T
3
.70
%
WH
ISKE
Y
3
.70
%
CO
CKT
AIL
S 3
%
6.86%
28.71%
Less than£20k
25.20%
19.94%
6.06%5.74%
£20k- £30k
£35K- £49k
£50k- £74k
£75k-£100k
Prefer not to say
7.50%
Over £100k
2018 17,294
2019 19,417
2018 4,174
2019 8,677
2018 1,041
2019 4,005
2020 20,537
2020 8,740
2020 4,954
‘We understand how important trade is in order to grow a business, we aren’t just a consumer festival.’ We Are Beer has an historical trade database of 22,000A total of 756 different companies were registered through the Trade Accreditation site in 2019
Direct marketing communiques that were successfully received totalled 160,0005,697 buyers, operators, brewers, outlet managers, marketing & head office personnel
13,200 Propel readers
1,448 outlets in London – Manager & Free Trade
We had over 2,500 attend the trade session in 2019
TRADE & PR
Root + Bone48 West Ltd7000 Jars of Beer8000 Vintages Limited A Spirou LtdA&OAbc KitchenAleHunters LtdAll Bar OneAll Hail Ale And UnionAntic AntuerpiaAramarkAsdaBarworksBeef & BrewBeer + Burger Beer Baron Ltd.Beer Hawk LtdBeer Junction Ltd Beer merchants tapBeer No Evil LimitedBeerflyBeers n BeansBill’sBloodandsand LtdWaterloo TapBodean’s BBQBodega Bay
Bone DaddiesBoutique Wines OnlineBowimiBrands DirectBrasserie de BrunehautBrew Republic UKBrewBrokerBrewers AssociationBrewery Market LtdBrewfellas LtdBritish Beer and Pub AssocBroufoxBrunning and PriceBudweiser Budvar Brewery Bullfinch Brewery & TaproomCAMRACaps and TapsCaptain BarrelCara TechnologyCarouse London LtdCelebrator Beer News (US)Beer Paper (US)Cervecería RuralCervejaria NoiCharles Faram Cheval CapitalCityglen Pub CoClapton CraftClimpson & SonsClose Brothers Rentals
Co-opCraft Beer Coin Craft beer London appCrafty’s Beer ShopCrisp MaltingsCrown & AnchorDarlingDayla LtdDe Bierlijn Rotterdam BVDead Crafty Beer Company DeskBeersDirect Wines LtdElekron VenturesElevate Elevate Retail Solutions LtdEnotria & CoeEOS ConsultingEuroboozer LtdEvenodds ltdFactotum PartnersFandomFarmer’s Boy PHFrontier PubsHarvey NicholsHawksmoorHawthorn LeisureHead BottlesHeathwick LtdHilton WorldwideHix & Buck Ltd
Hog Technical ServicesHop Burns & BlackHop Swap LondonHopmaster IIHouse of BeersiCraftBImbibaIndiebeerIreland Craft BeveragesIWTTWJames ClayJeffersons breweryJohn Lewis PartnershipJolly Good Beer Junkyard Nottingham ltd KAM MediaKD22 consulting Ltd Kill The CatLadywell TavernLes Caves De PyreneLeytonstone Mini MarketLHRCBLidlLondon Beer ConsultingLondon City RunnersLongflint drinks ltdLowlander grand cafe Majestic WinesMalvern InnsMathbrew
Matthew ClarkeMDBMeronMissMitchell’s & Butler’sMolson coorsMorgenrotMorrisonsMorrow BrothersMother Kelly’sMOTIMMuntonsNaifs Food LtdNALSAN Business LTD Narnia Pub Ltd NZ Beer CollectiveNinth ward londonNo heroesNoi cervejaria Oakman Inns & RestaurantsOasthouse EngineeringOddbinsOdysea Ltd Old Spot Pub companyOne-Solution ConsultancyPage & Saldana LtdPageant MediaPark FeverPenelope’s PortmanteauPennyhill Park
Peppermint Bars & EventsPernod RicardPig’s Ears Beer LtdPizza HutPrincess Alexandra Pubs of DistinctionReal Food Markets LtdRed Squirrel WineRedFarmReverenceRevetas Sainsbury’sSalthouse BottlesSeven SeasonsShepherd NeameSIBASofflesSoho House GroupSolvay SocietySopexaSourced MarketSpitalfields Pubs CompanySSV LimitedStirStir Cambridge LtdStonegate Pub CompanyStrongroom BarSunset HospitalitySweet ChickSwig Wines
Swig Wines Ltd Tap EastTaphandlesTescoThe Beerblefish Brewing CoThe BohemiaThe Cheese BarThe Craft Beer Shop LtdThe Duke of SussexThe Duke’s Head LtdThe Edition Hotel GroupThe Firkin ShedThe George InnThe HerculesThe HG WellsThe Hop LockerThe Hop Locker LtdThe HopeThe Hopmaster The Joiners ArmsThe Little Wine Sho The Night SwiftThe Ninth WardThe Northcote ArmsThe Old FountainThe Pickerel PubThe Prince N22 LtdThe Rose & Crown TootingThe Rusty Bucket PubThe Stoneworks Bar
The Swimming PigThem That CanTimothy Taylor & CoTofs Events LtdTonkotsuTopshelf AsiaTrickle BeersTrilogy Beverage BrandsTrue CraftTubbs Pubb LtdTübinger Craft BeerTurpin BreweryTwickenham Green Taverns UBREWUrban GroundUrban Leisure GroupVagabond WinesVandeStreek bierVinmonopolet Wadworth & Co LtdWaitroseWatneys Beer CompanyWe Brought Beer LtdWeino BIBWindmill Taverns LtdWoods WhurWorld Beers LtdWOTR LtdYakima Chief HopsYoung’sTR
AD
E AT
TEN
DEE
S 20
19
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
WHAT’S NEW FOR 2021
We know the world of events has changed, running BCBF in September 2020 showed us just how to adapt to these challenging times. We don’t know what the future holds, but we know that if allowed to, we can run safe, secure and fully experiential festivals that consumers and exhibitors alike can all benefit from. We have robust safety policies in place that are constantly under review and being one of very few events to run a large scale event in late 2020, we know what it takes to make things work
In partnership with Broadwick Live and utilising the new site at Escape to Freight Island and the Mayfield depot, we will look to bring a more rounded festival with a focus on northern breweries, the food and music scene while celebrating the very best of modern beer culture
The event will host christmas market traders, more food and drink with a lot of breweries setting up their own tap rooms and bringing the Christmas feel. Imagine going to a village with 80 of your favourite breweries all with their own bars and then a whole heap of great food ,music, and artisan drink producers to boot. Expect a lot of Christmas present buying.
The UK’s first dedicated craft beer music festival, With equal attention to artisanal drinks, family fun, wellness and escaping the pressures of modern living. Bigfoot is our most ambitious project to date and is the culmination of a decades work in food and drink. There are a number of fantastic opportunities here, so much so that it has its own dedicated parter deck and rate card, for more info please ask .
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
13th – 15th AugustYear 815,000 attendees100 breweries10 restaurants & 40 partnersLocation - Tobacco Dock Trade session for 2,500 attendeesTwitter: 8.6kFacebook: 19.5kInstagram: 5kEmail subscribers: 12+k
11th – 12th JuneYear 65,000 attendees50 breweries6 restaurants & 20 partners Location - Lloyds Amphitheatre, HarboursideTwitter: 2,181Facebook: 4.5kInstagram: 1.6kEmail subscribers: 3k+
2nd – 3rd JulyYear 12,000 attendees40 breweries5 restaurants & 20 partners Location - Mayfield DepotTwitter: n/aFacebook: n/aInstagram: n/aEmail subscribers: n/a
16th – 17th JulyYear 45,000 attendees50 breweries5 restaurants & 20 partners Location - The Corn ExchangeTwitter: 1.6kFacebook: 6kInstagram: 1.7kEmail subscribers: 3k+
December 2021Year 27,500 attendees80 breweries10 restaurants & 50 partners Location - Tobacco Dock Twitter: 8.6kFacebook: 19.5kInstagram: 5kEmail subscribers: 12+k
23rd – 24th JulyYear 22,500 attendees40 breweries5 restaurants & 20 partners Location - Digbeth ArenaTwitter: 1kFacebook: 1.6kInstagram: 1.3kEmail subscribers: 2.5k+
2021 EVENTS
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
18th – 20th JuneYear 1 Craft Beer Music Festival 3 day camping7,500 attendees 20 Partnerships4 music stages Family friendly Location - Ragley Hall, Alcester
7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP
We’re now already engaged with numerous partners for 2021, and taking enquiries for new opportunities.
If you’d like to speak to us about getting involved, what we can offer and pricing, then please contact.
Daniel Sylvester [email protected] 0207 099 4132 to talk it through
GET IN TOUCH
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