HOSPITALITY ONLINE BUSINESS DEVELOPMENT
Anna Cuzon
Juliette Poupée
Julie Fournaux
MBA 2B
SESSION 4-
Wearables Sites
-
Concept - i Beacon
WOW Site
WOW SITE EXAMPLE
Quiksilver website:
http://www.quiksilver.fr/
WHY IT IS A WOW SITE ?
The Quiksilver website is wow because of all the possibilities it brings for the users
It is an online shop, a blog, an event following platform
A good deal sharing pace
More generally there are 2 world SNOW and SURF: On each one you can follow the
athletes and egeries actualities, see competitions results
HOW DID WE FIND IT ?
We search what mean wearable website
We saw a wearable website example: GoPro
We already know the brand
We find it (Quiksilver website) on internet
In Class Exercise - Concept - i Beacon
• BEACON TECHNOLOGY DEFINITION
Is the name for Apple’s technology standard
Indoors positioning and communication
Connection to share messages to a smartphone or tablet
• HOW DOES IT WORK WITH MOBILE DEVICES?
Allows Mobile Apps to get signals
Allows Mobile Apps to understand the position on a micro-local scale
It works on Bluetooth low energy
Used by a low frequency chip which communicate with multiple Beacon devices to form a network
PERSONALIZED SERVICE FOR AN INDEPENDENT HOTEL Can help to increase the service by being more reactive to the customer’s needs
Can allowed to send and propose to the guest, individual and personalize services/ recommendations/ specific information's:
Recommend restaurant with specific cooking according his tastes
Recommend personalized spa treatment according information's we already knows
Recommend tourist visit according the reasons of his trip (cultural, sport, wine testing, professional reasons…)
WHAT DO HOTELIERS HAVE TO UNDERSTAND TO USE BEACON TECH WITHOUT CYBERSTALKING?
It is a crime illegal practice
Hoteliers have to protect the guests private life
(by asking them the permission/ keep customers’ data confidential…)
Hoteliers have to respect the customers’ rights
WHAT IS THE MANAGEMENT BENEFIT OF DATA COLLECTED USING MOBILE INTERACTIONS - BOTH GUESTS AND STAFF.
HOW WOULD YOU USE THESE ANALYTICS TO CREATE INNOVATIVE SERVICES
• Guests:
Provide information's on services require
Service ask quickly
Receipt personalize service
• Staff:
Helpful to anticipate and provide guest’s wants
Controlling costs
Anticipate customers’ needs
Personalize the service
Guide and help the guest during his stay
Follow the guests wants (be more present)
HOW COULD THE SEPHORA APPROACH BE USED EFFECTIVELY BY HOTELS?
Sephora:
Loyalty program
Purchase products by categories
Watch tutorials and beauty bar
Hotels:
Provide to the guests information's about external activities
See menu (restaurant) in advance
Purchase hotel’s product according guest’s wants and by categories
Giving restaurant/ spa information's when they approaching restaurant and spa