Digital Strategy

“We bring the beauty and excitement of global bazaars to

you”

“Discovering extraordinary finds from all over the

world and making them accessible to

all”

TARGET AUDIENCE- Value ease of installation and low prices- More interested in style then in quality of product - Marketing towards them will focus on a fuss-free home makeover on a budget.

- Value affordability and quality- Looking to build a home together - Marketing materials towards them will

focus on customizability and ease of installation

- Interested in style and remaking the look of their home

- Marketing materials towards them will focus on large selection and unique pieces

“Where did you get that?”

$25 off your purchase of $100 or more in-store! Show your cashier that you follow @worldmarket

Retweet for a chance to win a free bottle of wine every month for a YEAR! Must be following @worldmarket

Tweet us a picture of your favorite World Market home purchase! Best 5 will win $50 gift card

Consumer Engagement

!

World Market

Summer deals are here! 15% OFF Outdoor and FREE Shipping!

World Market | 10% Off Lighting www.worldmarket.com

Google AdWords Facebook Sidebar

Keywords: Unique, Authentic, Affordable

15% OFF SPRING TABLE ACCESSORIES!

Freshen up your table for spring! Like this photo and show your cashier to receive 15% off table accessories! #spring #worldmarket #table #dining

- Increase consumer engagement

- Link online content to in store sales

- Encourage new followers

Digital Marketing Budget$5 Million for year-long campaign

Key Performance Indicators