zoommedia.com
World Cup: Reaching Active Soccer Fans with Zoom Media
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Why Zoom Media & Marketing?
Reach soccer enthusiasts through Zoom’s digital video media or static offerings.
• Sight, Sound & Motion Commercials
• Customizable Digital Signage
• Backlit Billboards
• Classic Billboards Digital Signage & TV Commercials
Backlit BillboardsClassic Billboards
ZoomFitness: 2,000+ health clubs in 140+ DMAsZoomSocial: 3,000+ bars/restaurants in 50+ DMAs
ZoomSocial Patrons Are Soccer Super Fans
Viewed the World Cup Outside of Their Home Index 565
Sports Events/Specials Viewed: World Cup Soccer Index 221
Is a Soccer Super Fan Index 192
Source: GfK MRI Doublebase 2012 ZoomSocial network defined as A18-34 who go to bars 2+ time/month; base A18+
Sponsor events & promos in ZoomSocial bars to reach avid soccer fans
• Sponsored Viewing Parties• Coasters, Pint Glasses, Napkins• Long Term Activations• Sponsored Soccer Trivia
Fitness Consumer are Soccer Enthusiasts
Source: GfK MRI Doublebase 2012 “ZoomFitness network”, base A18+
Viewed the World Cup Outside of Their Home Index 177
Sports Events/Specials Viewed: World Cup Soccer Index 173
Is a Soccer Super Fan Index 151
Supplement ZoomFitness media with branded experiential programs
• Class Sponsorships• Sampling & Coupons• Locker Room Domination• Workout Challenges
High impact experiential activations engage targeted consumers
•Promotional Street Teams • Influencer Programs•Sponsorship Activations•Stunts & Installations
• Authentic spray-painted and hand-painted murals at high traffic spots• Optimal for reaching both mass audiences and trendsetters/influencers• Large inventory plus custom scouting as needed• Heavy social media & live event components
Zoom’s bold and creative murals takes outdoor to the next level
ZoomMurals