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Ramallah Summer
2010
Presented by:
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2010 World Cup in South Africa
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WORLD CUP 2010 AT AL – DIERA TENT
RAMALLAH / AL - MASYOUN SQUARE
• Football is the world’s most popularsport. It is played to a high level inevery continent in the world, and ithas been estimated that 25 per cent of the world’s population are football
supporters through the years and thispercentage increase in the world cup.So it’s considered as a good marketingopportunity for mobilizing withcustomers.
• We will build a state-of-the-art public
viewing tent – AL-Diera – where thepublic are invited to enjoy theentertainment of the games beingplayed coupled with lots of fun,games, prizes and much more…
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Location:
Buzzes with members of the Ramallah population from ALL walks
of life – Al MASYOUN – boast a beautiful prime land catered by
premiere hospitality, with ample parking and activity space, this
is the ideal location for this project.
At AL-Diera 2010, we will be showing 100% of the games with all
the analysis, goals, highlights as well as running special
competitions and raffle draws that will attract a wide audience
that will amount to over 300 guests per day.
VERENDA
Yellow pages
Al - Diera Tent
El-Nakhla Bld.
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The Concept
FIFA World Cup
•The world’s most highly viewedsporting event
•32 Teams representing the world’s
top football nations
•National Pride on the Line
•1 Month of Excitement
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Timing:The games are all played at very convenient viewing times for Ramallah Public. This
is the last chance for the public of Ramallah to view games together before the 2018
FIFA World Cup since 2014 will be in Brazil and game times will be extremely
inconvenient for large scale public viewing.Game Timings (Palestine TIME): 1:30pm, 4:00pm and 8:30pm
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Al – Diera TentYCG chose an area of 2700 m2 in Al-Masyoun
area, Al-Nahda suburb to implement the
majestic unique design to meet the taste of
families, associations and companies.
The tent’s sizes are all extremely elegant andunique. The large exterior also provides a
sizeable branding area for our partners and
sponsors; the tent - 24X24m2 Clear Span it ’s
highly equipped to accommodate 550
persons.
Based on a modular structure, are enhancedby a generous side wall height and solid PVC
side panels, emergency doors, attractive
smoked glass windows or PVC curtains with
decorative arched windows, can withstand
most weather conditions.
Al-Diera Tent structures has a unique system
of natural ventilation developed specifically
and has a wide range of options for lining and
furnishing the structure.
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Al Diera Tent equipment
Two projection screens for showing the games inside the tent, and two LCD
outside in the garden area
Complete sound system for the tent
FIFA: Live broadcasting from Al Jazeera during the games
Comfy furniture which is a combination of lounges, bean bags, bar counterswith high chairs.
Catering area in it, and a shisha area (6x6 mtr) on the side, sophisticated
bathroom facilities and generators.
The menu will consist of light snacks and finger foods sandwiches, Slim
Pizza, Palestinian Mazza, shawarma, salads, nuts, popcorn, salty snacks… etc
Soft drinks, juices, water, energy drinks, Milk shake…etc
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Tent
The Exterior
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Tent
The Interior
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•
Inside tent is a clear span aluminum frame structure of 20 x 24mtr, on an area of 2700 m2.
•Garden area 300 m2 consist two LCD’s
•Bar & buffet area inside the tent.
•Parking expands 40 cars (400mtr with two entries).
•The tent will be operational from 1pm daily till 1am
•Hats, flags, , shirts … etc will be on sale on the two
Booth at all times
Al Diera Clear span Tent
Target Audience
Arguably the world’s largest and most publicly viewed event,the FIFA World Cup is of interest to every one of all ages and
races to various cultural and business affairs. With its
multicultural flair and magnitude,
Ramallah at al-Diera tent is ultimately the perfect place to hold
an event of this scale.
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The Promotion
In order to reach our target audience and
ensure the success of the event and proper
promotion, our campaign will span across all
mainstream, digital, viral and new media toensure that everyone is aware of the event and
The tent 2010!
The Campaign
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The PromotionPrint Advertising
News paper Advertising :•2weeks print ad campaign before the world cup start
•16 ads in the local newspaper in the size of 8 columns x 4 inches
•8 ads in Alquds, 5 Ads in Al Ayyam, and 3 ads in Alhayat
Direct Advertising
Direct Marketing:•Targeted SMS campaign to a database of over 20,000 people
•Email shots to 150,000 direct mailers
•Facebook: Creating a FB group and events page and inviting
people from our database of over 10,000 members to the event.
We will also be advertising across the FB Network to the registered
members, the group will be daily updated with news, scores andpictures of the daily activities.
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Sponsorship Opportunities
Corporations understand the importance of sport as a marketing and branding tool
for their product
World cup, have a global marketing capacity , We believe that this will be a prime
opportunity for companies and brands to gain a lot of benefits which includes:
Powerful Brand Association with one of the world’s most recognizable events
- Multiple exposure opportunities through a fully integrated campaign
- Interaction opportunity with consumers on a day-to-day basis
Main category is determined
Sponsor-package value 25,000$ for
4 weeks
sponsors to have outdoor and indoor
branding opportunities, as well as F&B
complimentary discounted privileges as
well as advertising and PR coverage.
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Sponsorship
packages
Type Packages Sponsorship
Bill Boards 13 Banners
5 Banners
1 Banner
(See Map on next slide)
Bill Boards 2 Banners
(See Map on next slide)
Company clip
From 15-30seconds to be provided
by the company and will be shown
before the game and before the 2nd
half and after the game on the samescreen that the game will be on
Zoom determine how
much seconds and how
many times between ,
before and after the
game
2 weeks before the game Mentioning of name and
title on every add
Logo on all Production Menus, 10,000 Game
Schedule…etc
Brochures, materials…etc Distribute sponsorship
materials inside tent
20,000 text SMS
150,000 emails and FB Group
Booth – events –
product show – prizes
or customized activities
Optional
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Plan
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Thank you very much for your time
We look forward to welcoming you
on board this unique and excitingevent
Contact Information
YCG Co.
Tel: +972 - 598944200
Email: [email protected] Co.
Tel: +970 2 297 3737
Fax: +970 2 297 3738