Workshop7: Social Media Marketing
November 9, 2011
Pierre Gorissen / Richard Voddé
Fontys University of Applied Sciences
What are we going to do?
• Introductions• Social Media• Marketing (old and new)• How do universities use Social Media?• How to develop a Social Media Strategy• Wrap-up (15:00)
Who are we?
• Pierre Gorissen• http://ictoblog.nl/ (in Dutch)
• https://twitter.com/PeterMcAllister
• http://www.linkedin.com/in/pierregorissen
• http://www.youtube.com/PiAir
• http://www.flickr.com/photos/piair/
• http://www.facebook.com/pierre.gorissen
• http://gplus.to/pierregorissen
Who are we?
• Richard Voddé• http://twitter.com/Richard013
• http://www.linkedin.com/in/richardvodde
• http://fhrmp013.blogspot.com/
• http://www.facebook.com/rvodde
Who are you?
Social Media
"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and
exchange of user-generated content."
Kaplan, Andreas M.; Michael Haenlein (2010)
http://www.youtube.com/watch?v=QSQrNUrGFr0
Does size matter?
http://edudemic.com/2011/05/social-networks/
http://www.flickr.com/photos/briansolis/2735401175/
Marketing
Old versus New
http://www.youtube.com/watch?v=ypmfs3z8esI
How does this video make you feel?
Facts
• Your / our “customers” have changed!• They use social media
• To find information…
• To ask questions…
• To talk about…
• To complain…
about you / your organisation!
Question(s):
What does the world say about your institution?
Did you know that?
What are you going to do about it now you know?
How do Universitiesuse Social Media?
Using Social Media
1. Gather and share information
2. Showcase student and faculty work
3. Create a dialogue with/through students
4. Provide a platform to broadcast events
5. Emergency notification
6. Contact with alumni
7. Webcare
Gather and share information
Produce, not just promote
Showcase student and faculty work
Create a dialogue
Provide a platform to broadcast events
Emergency notification
Contact with Alumni
1. Help alumni find jobs
2. Connect to them for fundraising
3. Let them spread information
4. Promote alumni networks and content
Contact with Alumni
Webcare
Building a strategy 1/2
• Who is your target group?• Where are they now?• What is your current image?• What value can you add?• What is your budget?• How do you track social media?
Building a strategy 2/2
• Set up your presence • Set up a publishing structure• Engage (communicate)• Call to Action• Measure results• Re-adjust your efforts• Measure ROI
Wrap-up
What are you going to do when you get back at your university?
Thank you for your active participation!
Richard Voddé - [email protected] Gorissen - [email protected]