creative video concepts
What is pre-production?
Shaping your “why” into a concept
Different Approaches
Who are the Audience?
*Interesting, emotive, relevant,
original, human condition and CTA
Creating a production plan
Message & Concept
Approach
Audience
The Secret Ingredients
Scripts & Storyboards
Production plans
Summary
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk
Conference28 April 2016
London#CharityContent
Charity content
marketing
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