BOUSTANYAudrey Issa
Bilal Derian
Tarek Amro
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OutlineWhat is Boustany
Mission and vision
Customers and Boustany
Activities
Finances
Future plans
Conclusion
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What is Boustany?Farm that produces healthy products
Variety of fruits and vegetables
Poultry products
Products are harvested by customers
Products are sold at higher value
Place to go and relax
Offers other activities
3
Farm Layout
4
Mission & VisionMission:
Provide customers of a niche market
with a reliable source for healthy food
Create a green environment
Vision:
Become a regular supplier for the niche
market Boustany customized
Expand the farm
5
Customers and Boustany
Customers come and spend a
valuable time
Rent rooms for 30$ per person, food
included
Enroll in harvesting activities
Live the farm life
6
Customers take the products they
harvested
Boustany gains their trust
Bicycles are available
Customers and Boustany
7
Customer RetentionDelivery of a basket of Boustany products
on regular basis (if interested).
In return of a certain fee
Build a relationship with customers
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ActivitiesFarm experience
Barbecue
Archery
Bicycle
Campfire
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Farm Experience
10
MarketingMarket for healthy products is
limited, but growing
Market through social media
Word of mouth (community of
healthy consumers)
Public relations
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Trees
Revenue stream year 2 year 3 year 4 year 5
Apple 2500 12500 18750 18750
Pear 3750 15625 23438 23438
Peach 3750 15625 23438 23438
Total 10000 43750 65625 65625
40% harvest loss 6000 26250 39375 39375
with 5% of trees damaged 5700 24938 37406 37406
Labor 18000 18000 18000 18000
net income -12300 6938 19406 19406
acc net income -20050 4888 42294 79700
Break even is
2.5 years
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GreenhousesTotal Cost -23284
Revenue $
Strawberries 30857.14
Tomato 37440
Cherry tomato 78000
Cucumbers 46800
Total 193097.1
Extra Costs number $
Workers 4 3600 14400
maintenace 8 200 1600
loss of harvest 40% 77239
total 93239
Net income 76574
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PoultryCosts $
Chicken Den 15000
Feed 5760
Chicken 150
Labor 3600
silo 12000
Medicine 400
egg boxes 3000
Fencing 6000
labeling 300
Total 46210
Revenue year 1 year 2 year 3 year 4 year 5
eggs 37800 54000 54000 54000 54000
Mortality 0f 3% 36666 52380 52380 52380 52380
egg loss of 20% 7333 10476 10476 10476 10476
total 29333 41904 41904 41904 41904
egg boxes(dozen) 2444 3492 3492 3492 3492
sales of eggs 11733 16762 16762 16762 16762
Net income -34477 -17715 -954 15808 32570
Break even in 4 years
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Total RevenueYear 2 year 3 Year 4 Year 5
Greenhouses 76574 76574 76574 76574
Poultry 16762 16762 16762 16762
trees -123000 6938 19406 19406
Total -29664 100274 112742 112742
Income from rooms 1200 1800 2700 4050
Profit -144894 -50770 56722 165564
Break even in 3 years and a half
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Future ActivitiesExpand the farm to include other
activities and products:
Beef production
Milking cows
Broilers
Horseback riding
Other trees (grapes, citrus trees)
Other vegetables
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ConclusionBoustany brings added value to
agricultural products: Value and Trust
Diversification is important
Agricultural production is more profitable
since the land is owned
Creating a green environment is
important
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