Startup?Organisasi sementara yang lagi mencari bisnis model yang scalable, repeatable,
profitable
(Steve Blank, “The Startup Owner’s Manual”)
Startup needs
• Fast Prototyping• Multiple Iterations• Bootstrapping: Cheap (or free!)
solutions please!• Gathering customer feedbacks
What WordPress offers• Famous 3 minutes install• Documentations• Huge ecosystem• FREE!• Install base so huge, that non-
WordPress solutions usually supports WP (plugin, tutorials, etc)
WordPress can either be your:
• Temporary, cheap, quick solution• Permanent, main engine
1.The Obvious Solutions2.Getting Deeper3.Solusi buat coders level elegan
1. The Obvious Solutions
Blogging
• Install yourself• WordPress.com
Blogging
• Install yourself: More customization. More maintenance
• WordPress.com: Less customization. Less maintenance
Pros & Cons
Information Sites
• WordPress.org theme directory: 2000+ themes (All free!)
• WordPress.com themes: 200+ themes• TF: 3400+ themes• CM: 500+ themes
(October 2013 data)
Just go grab a theme!
Social Networking
• User profiles• Activity stream• Friend system• Group system• Extensible via plugin & themes, just
like WordPress!
http://buddypress.org
my.telegraph.co.uk
• 130,000 active users• 3000 regular blogger• 5000-10,000 daily commenters
(http://wp.smashingmagazine.com/2012/09/26/buddypress-one-plugin-five-communities/)
Forum with bbPress
• Fully integrated with WP• Lightweight• Spam protection• Extensible via plugins and themes
http://bbpress.org/
Forum with bbPress
• Fully integrated with WP• Lightweight• Spam protection• Extensible via plugins and themes
http://bbpress.org/
P2 theme
Beau Lebens: "We have 150+ of them at Automattic""80%+ of our internal communication happens via P2"
Coming Soon: O2
http://www.slideshare.net/beaulebens/o2-wcsf2013
O2Exist as a network • Cross-site Search • Cross-posting • Keyword + Name Notifcations • Shared Tags • Email Integration/Following models • Special syntaxes • One-liner media handling
http://www.slideshare.net/beaulebens/o2-wcsf2013
II. Getting Deeper
Landing Pages
• Use a theme• Connect to email list manager• Use analytics to check conversion• Use Theme Test Drive / Coming Soon
plugin to work behind the scene
Selling Things!
• Physical• Digital• Memberships
Physical
• 1,500,000+ downloads• 210 extensions• A LOT of themes
http://woothemes.com/woocommerce
Digital
• Free!• Reporting• Gateways• Sell licenses (for selling apps)• bisa di-theme-kan
http://easydigitaldownloads.com
MembershipRestrict Content Pro
• Membership Management• Multiple subscriptions• Payment trackings
http://pippinsplugins.com/restrict-content-pro-premium-content-plugin/
Gathering Feedbacks
free with paid options: Polldaddyhttp://polldaddy.com
paid, awesome: GravityFormshttp://gravityforms.com
III. Buat Coder Level Elegan
A/B Testing
• Testing small variations elements on a page
• Red button? Green button?• See which one converts best
A/B Testing with WordPress
Code your own:
http://www.stumiller.me/simple-ab-testing-in-wordpress-with-google-analytics-site-experiments/
http://www.wpbeginner.com/wp-tutorials/how-to-ab-split-testing-in-wordpress-using-google-analytics/
A/B Testing with WordPress
Use a plugin:
AB Press Optimizer
http://abpressoptimizer.com
WordPress as Web Apps Framework
The future of WordPress is making it as an app framework
(Matt Mullenweg, Le Web 2012 interview)
http://www.youtube.com/watch?v=DABu2TFijZo
WordPress as Web Apps Framework
Already comes with built-in functions and APIs:
• Membership• Security• Pretty URLs• Admin• Lotus Framework? :p• etc
Thank YouHafiz Rahman / @hfz