WORDPRESS AND
ANALYTICS:
WEBSITES, BLOGS,
AND ANALYTICS
MADE SIMPLE(R)
PLUGINS: THEGOOD, THE BAD,AND THE KINDTHAT WILL GET
YOUR SITE HACKED
Created by / Natasha Murphy @natasheebear
FIRST THINGS FIRST: WHAT IS A
PLUGIN?
A plugin is package of code written.Generally speaking they are awesome.
Examples of features you can add include...calendarsanti-spam measures such captcha formscontact formsinstagram feedsand much much more
PLUGIN ESSENTIAL KNOWLEDGE
Not all code is createdequal
Read the reviews and only installplugins with at least 10 reviews
and a minimum of a 3 star rating
Not all plugins get along with each otherReview your website carefully
after the addition of a plugin tomake sure no code conflicts were
introduced into the websitecodebase
PLUGIN ESSENTIAL KNOWLEDGE
CONT.
Just because you caninstall unlimited plugins...does not mean you shouldOnly add what you need, delete
what you are not using, do not use
multiple plugins for the same
feature, and shoot for no more
than 10 plugins total
Not all plugins are safe touse
Check to see if a plugin is
compatible with the latest version
compatible with the latest versionof wordpress and has been
updated within the last year beforeinstalling on your website
TOP 5 PLUGINS ANDWHAT THEY WILL DO FOR
YOUThese are plugins we use often
and are updated by their developers
on a regular basis
1. WP ENGINE HOSTING PLANCOST: $29/MONTH FOR 1 SITE
SAVE 20% OFF YOUR FIRST PAYMENT WITH WP ENGINE. EXPIRES3/31/2016.ASK HOW!
A good hosting plan with built in daily backups and adedicated support team available 24/7 is by far the mosteffective way to protect your wordpress website againsthacks and make sure it's recoverable in the event it ishacked
2. WP SUPER CACHECOST: FREE
RATING: 4.2 OUT OF 5 STARSLAST UPDATED: JANUARY 2016
Great for sites with a lot of traffic; enables server sidecaching so that new calls to the database aren't made whenpeople visit the website - instead a snapshot of the site isshown to visitors
HTTPS://WORDPRESS.ORG/PLUGINS/WP-SUPER-CACHE/
3. CONTACT FORM 7COST: FREE
RATING: 4.6 OUT OF 5 STARSLAST UPDATED: FEBRUARY 2016
HTTPS://WORDPRESS.ORG/PLUGINS/CONTACT-FORM-7/
4. WP VISUAL BAKERYCOST: $34
RATING: N/ALAST UPDATED: N/A
Allows you to create sophisticated, mobile-friendly pageand post layouts without any coding knowledgeTakes your site to that 'wow' level
HTTPS://VC.WPBAKERY.COM/
5. YOAST SEO PLUGINCOST: FREE
RATING: 4.1 OUT OF 5 STARSLAST UPDATED: MARCH 2016
HTTPS://WORDPRESS.ORG/PLUGINS/WORDPRESS-SEO/
Allows you to enter detailed SEO information on a per post,
per page, or sitewide basis
Submits an XML sitemap to search engines with each new
post so search engines are automagically updated when
new content is added
FEELING CONFUSED?
and get a blueprint for success.
Schedule a personalized webconsult
USING GOOGLEANALYTICS TODRIVE THE WAY
YOU PLANCONTENT
Created by / Adrienne Brown @adriennejmedia
WHAT WE'LL COVERSEO - The BasicsSelf Audits - How ToGoogle Analytics - Who, What,When & WhereHow Google Analytics Helps -Content Strategy
WHAT IS SEO“(S)EARCH (E)NGINE
(O)PTIMIZATION is the processof affecting the visibility of a
website or a web page in a searchengine's unpaid results—often
referred to as "natural," "organic,"or "earned" results.”
THE BASICS - WHATHELPS DETERMINE WHERE
YOU FALL IN RANKING
KeywordsPage TitlesLinks / Reputation
WHERE DO I STARTLearning Where Your SitePresently StandsSelf Audit - Keywords, Page Titles,Links
GOOGLE ANALYTICSFree service, easily implemented,
via code, to your website
ANALTYICS
“Freemium web analytics serviceoffered by Google that tracks and
reports website traffic. GoogleAnalytics is now the most widelyused web analytics service on the
WHO, WHAT, WHEN & WHERE ofyour website
WHO & WHATWHO (USERS) IS VISITING YOUR
SITE
New Visitors / Returning VisitorsWHAT (BEHAVIOR) USERS ARE DOING
Landing Pages: Pages are theyviewingBounce Rate: Are they remainingon your site
WHEN & WHEREWHEN - ARE READERSVISITING YOUR SITE ?
Identify traffic trends in postingdays
WHERE - ARE USERSCOMING FROM?
Geographic LocationSolidify or grow your targetreader or customer
Referral TrafficSearch Engines - Whatkeywords drive traffic to yoursiteSocial Media Networks - Whichnetworks drive traffic to yoursite
GOOGLE ANALYTICSPROVIDES A WEALTH OF
KNOWLEDGE (DATA)THAT CAN BE USED TO
OPTIMIZE YOUR WEBSITEWITH METHODS
IT CAN ALSO BE USED FORCONTENT STRATEGY
GOOGLEANALYTICS &
CONTENTSTRATEGY
UTILIZING THE WHO,WHAT, WHEN & WHEREAS A GUIDING SOURCE
FOR CONTENT STRATEGY
Identify user interest via landingpage trafficDetermine content calendars isvia traffic trendsIdentify content promotionstrategy via referralTraffic and sources
DON’T BE AFRAID
OF DATA!
SEO + GOOGLE ANALTYICS =
WEBSITE SUCESS
THE END
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