Transcript
Page 1: WordCamp Atlanta 2010 Advanced SEo for Wordpress

SEO For Wordpress And You

Wordpress SEO: The next steps

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Who is This Guy?

• Topher Kohan http://www.topherkohan.com

http://www.findabilitytoday.com

Twitter:TopherAtl

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SEO 101

1.Title Tag2.Headline3.First 250 Words4.URL Slug5.Alt Attributes

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So What’s Next?

1. Template Optimization• Breadcrumbs• Clean Code• Plugins• Themes

2. Advanced Tips• Page Rank Sculpting• No Index Pages

3. Advanced Tricks• No Script tag• Image Size• Canonical tag

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Template Optimization

• Breadcrumbs• Single Post pages• Home > Article > Topher is Cool• Good Usability• The Engines Love Them• Yoast breadcrumb plug-in

(http://yoast.com/wordpress/breadcrumbs/)

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The plug-in will output a set of links that looks like this on every page you choose

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Template Optimization con’t• Clean Code

• CSS, JS, Ajax• External Files• Keep the Inline Minimal• Reduce White Space

(http://yoast.com/speed-up-wordpress/)

Taken from the default kubrick theme:

Could just as well be:

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Template Optimization con’t

• Plugins• All-in-One-SEO-Pack

(http://wordpress.org/extend/plugins/all-in-one-seo-pack/) • Works Well• Could Screw up the World• Cannot be used on Wordpress.com blogs

• Pro Version?• Yeah, but not sure what you get.• Are there others?• Yeah, but none as good as All-in-One-SEO-Pack

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Page 10: WordCamp Atlanta 2010 Advanced SEo for Wordpress

Template Optimization con’t

•Themes

• Thesis Theme for Wordpress

(

http://diythemes.com/?a_aid=8045265706

• Still Need to Skin it

• Less Chance of Screwing Things Up

• Great User Support

• Not free

• No PHP knowledge needed to hack

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Page 12: WordCamp Atlanta 2010 Advanced SEo for Wordpress

Advance Tips

•Page Rank Sculpting

• Use of Nofollow on Links

rel=“nofollow”

• NoFollow Reciprocity

(http://wordpress.org/extend/plugins/nofollow-reciprocity/)

• NoFollow External Links

(http://wordpress.org/extend/plugins/nofollow-external-links/)

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Advanced Tips con’t

•Noindex, Follow Archive Pages

• Google Follows all the Links

• Pages not in the Index

• Robots Meta Plug-in

(http://yoast.com/wordpress/meta-robots-wordpress-plugin/)

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Page 15: WordCamp Atlanta 2010 Advanced SEo for Wordpress

Advanced Tricks

•NoScript Tag

• <noscript> # </noscript>

• Put plain text description of content that shows up in search engine-unfriendly format on the page

• Could be considers spammy by the Search Engines

•Image Size

• Bigger Better

• Higher Res Better

• Image Search

• Alt Attributes

• File Name

•Canonical Tag

• Reduces Duplicate Content

• Built into the Thesis Theme

• Canonical URL’s for Wordpress Plug –in

(http://yoast.com/wordpress/canonical/)

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Resources

•Andy Beard - http://andybeard.eu/•Joost de Valk - http://yoast.com/•Sugarrae - http://www.sugarrae.com/•Michael Gray - http://www.wolf-howl.com/

Wordpress SEO

General SEO

•SEOMoz - http://www.seomoz.org/blog•Search Engine Journal - http://www.searchenginejournal.com/•Search Engine Watch – http://blog.searchenginewatch.com/•Matt Cutts - http://www.mattcutts.com/blog/

Twitter!!!!!!!!

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Thanks!

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