Winning Hearts…
Sri Sharma, Founder & CEO, Net Media Planet
“15% more profit is derived from
emotional campaigns versus
rational based campaigns”
IPA study
Price SupportAvailable Delivery
Images sourced from: images.jagran.com/six_picbd.jpg, inktechlondon.co.uk/Images/delivery_Man_Large_New.jpg, api3.clubtix.com/images/layout/pages/customer_support_banner.jpeg, www.odmguide.com/wp-content/uploads/2013/10/Choice-overload.jpg
Image Sourced from: wallpoper.com/wallpaper/nba-basketball-417955
Image sourced from: uptownmagazine.com/2011/02/magic-johnson-invests-in-vibe-media/
Images sourced from: 2.bp.blogspot.com/-d9LvyiSnncU/UMn9kbKUAhI/AAAAAAAADz4/6oEL4Ihk-ro/s1600/IMG_7853.JPG, www.soulofamerica.com/soagalleries/atl/cult-sites/Atl_Magic_Theatres.jpg
Images sourced from: www.undermatic.com/wp-content/uploads/2008/02/historia-del-hip-hop.png, nextravelguide.com/wp-content/uploads/2012/12/barcelona-break-dance-04.jpg
Images sourced from: http://www.yelp.com/biz_photos/starbucks-birmingham-21#G7UIxphj4DCMzim3heJzgw, nextravelguide.com/wp-content/uploads/2012/12/barcelona-break-dance-04.jpg
Know Your
Customer
Reach
Them
Be
Personal
www.planweb.co.uk/changing-trends-and-the-great-gender-divide/ localbuzzmarketing.co.uk/tools-for-location-based-online-marketing/ ticketspy.nl/travel-tips/1880/
Know Your Customer
Search
History
On-site
browsing
Off-site
browsing
Demographic
Location
Interests
Time
Device1. Gather Valuable Data
freestockphotos.name/tag/business-people
1. Gather Valuable Data
How they behave
Gender Household Income
Age Education Level
1. Gather Valuable Data
0.00%
50.00%
100.00%Female
Male
Younger Older
Sekonda
Michael Kors
Accurist
2. Understand Customer Preferences
0%
10%
20%
30%
40%
% o
f S
ale
s
Time
Seasonal Event
3. Learn How They Buy
3. Learn How They Buy
4-6
months
4. Learn From All Channels
Delivery
Size
Returns
Colour
Features
4. Learn From All Channels
5. Listen To Their Language
2. Reach Them
Location
Demographic
Language
Off-site behaviour
On-site behaviour
Contextual
Time
Device
3rd party data
1st party data
Pages
Life Event
Email address
Channels
Mosaic groups
Locations
Turning signals into targeting
CyclistMotherBoyfriend Studentcache3.asset-cache.net/gc/185427003-smiling-girl-in-the-street-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=OdTGhgTmN6bRi%2BzpVzZEEE5bQ3132jwHHjw%2BuYqMOes%3D, www.downhillnews.com/storage/thumbnails/12253722-18015263-thumbnail.jpg?__SQUARESPACE_CACHEVERSION=1336083366709,
www.catholicchapterhouse.com/blog/wp-content/uploads/2013/04/Young-girl-purple-leaning-on-brick-wall.jpg
CyclistMotherBoyfriend Student
0%
10%
20%
30%
40%
% o
f S
ale
s
Seasonal Event
+55%
+40%
+25%
+15%
Perfume For Her
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Free Standard Delivery Gift Wrapping Available
2 days For Xmas Delivery Perfect Gift Sets
Free Gift Offers Fragrance Finder
Christmas gifts
fragrance
0.00%
50.00%
100.00%
30 40 50 60 70Time after purchase
Pu
rch
as
e P
ote
nti
al
Increase
bids
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CyclistMotherBoyfriend Student
3. Be Personal
CyclistMotherBoyfriend Student
Dresses
Audience list : Mother with Daughter
Party Dresses
Experian>>Models>>Mums>> With Infant Children
Nielsen>>Lifestyle>>Affluent Families
Experian UK>>2 parent working full time, time poor
MasterCard>>In the market>>Retail>>Children's Apparel
Customer Segment
CyclistMotherBoyfriend Student
Cyclist
First Party Data Richness
Ad tag
parameters
Ecommerce
platform
customer
segmentation
DMP and CRM
integration
Cyclist
Know Your
Customer
Reach
Them
Be
Personal
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