Openness to buying an SD car when they become available drops off sharply among members over
27 %
18 - 24 YEARS
36 %
25 - 34YEARS
25 %
35 - 44 YEARS
22%
45 - 54 YEARS
16 %
55 - 64 YEARS
10 %
65+ YEARS
ARE MOST OPEN TO SD CARS
More than 4 in 10 members from India and UAE are open to buying an SD car
UK sits at the bottom, just below USA and Australia
37% 30% 30% 28% 26% 23% 22% 16% 16%
Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months
GLOBAL AVERAGE
These respondents are also slightly less concerned with the rise of Artificial Intelligence
Global Ave.32 %28 % VS
SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME AVAILABLE?
28%
DON’T KNOW
48%
NO
24%
YES
34+
DEVELOPING MARKETS
47 %
44 %
13 %
ONE MORE THING...
2x
50%