Why making Social Games doesn‘t have to suck
Wilhelm ÖsterbergSr product manager
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Wilhelm ÖsterbergSr PM, Wooga
About Wooga
Founded in January 2009
Based in Berlin
International team of over 190 people from 30 nations
7 games on Facebook, 1 mobile title
70% of users are female
About 43 million MAU and 10 million DAU
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„Games for everyone“
Vision:
WMSGDHtS: Top Five
Make games for the other 80%
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Traditional gamer platforms
How many MAU?How many DAU?
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966466Total sold, worldwide in millions
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WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Games of Chance
Games of Skill
Games of Labour
3 types of games
spam games
Zynga University of
Computer game Knowledge
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
„Cities are all the rage now – the game has to be in a city!“
Executive #1
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Game team
„Ok guys, let‘s make an awesome game!“
„Our shareholders demand results – have it done by Jan 31st!“
Executive #2
„Our new survey shows that users hate playing in cities. Cut that!“
Executive #3
„Don‘t have too much flying, it will compete with our other games.“
Executive #4Customer
„Hey! There has to be lots of flying, so that it fits with our movie!“
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MW Screenshots 1
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Weekly iterations based on analytics
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Monster World 1 year B-day
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
Learn fast
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Small changes can have a huge impact!
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Small changes can have a huge impact!
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+22%
Small changes can have a huge impact!
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
Learn fast
Play the game of making games
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Step
New users (last 24h) 38.863
01 - Flash begin (0%) 93,0%
02 - Flash complete (100%) 86,5%
03 - Tutorial – first harvest completed 82,7%
04 - Tutorial – first planting completed 82,5%
05 - Tutorial – Mr T’s magic applied 81,1%
06 - Tutorial – second harvest compl. 79,8%
07 - Level 2 reached 79,6%
08 - Tutorial completed (plowing) 79,4%
09 - Level 3 reached 78,8%
10 - Level 4 reached 77,5%
11 – Level 5 (or higher) reached 77,2%
WMSGDHtS: Top Five
Make games for the other 80%
Suckage Level™ is going down
Move fast
Learn fast
Play the game of making games
Let the best games win
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