why does your digital marketing campaign suck?
how the best-laid plans of small businesses and major
corporations often go awry
michael mcdermottlead community managerbash foo social media
pains
websites that received no traffic
affiliate marketing distracted the visitors that I received
banner campaigns failed
pay per click (ppc) advertising sucked your wallet dry
conversions were never as high as you dreamed
__insert___ your pain here
you listened to your boss
you still think that meta keywords are important
you tried to pay for another sites' popularity
you repacked your print campaign copy for the web
how can I ..start to.. not suck?
step into a time machine
back to the 1930's
to a time before interruption marketing
when you would go see your neighbor to borrow a rake and talk
for an houryou were busy socializing
when your wife would have people over for a Tupperware party
with snacks and beveragesshe was busy socializing
when the gas station attendant would advise weary travelers of
the delicious peach pie at the local dinerhe was busy socializingor
eating pie
so why is socialization important?
consumers today do not trust in your face marketing techniques
or promisesconsumers trust... each other
participating in an online dialogue can allow you to gain
influence with the site visitor to turn them into a leadbig talking
heads and marketing spin-doctors need not apply. you will be found
out and eliminated
today's seo must encompass this component of socialization prior
to lead generation and scoring
takeaways
just like with the tupperware party, freebies and takeaways are
welcome give away free things as much as you canold fashioned
goodwill
don't half-ass it and hire a third party or part time intern to
speak for your company in social media platforms your customers
will quickly tell what sort of investment in them you made leave
ghost writing up to the conan o'brien show
shameless interruption marketing technique used to gain new
leads, customers and build personal capital at the end of a
presentation
mike mcdermott
lead community manager
bash foo social media
(937) 573-8535
twitter: @Delta40
skype: rc6453
