Why use Medium?
Why use Medium? Recommended by a millennial as platform for talking about clients
Freedom of publishing: no ads, no cost
Nice WYSIWYG editor, loves multimedia, mobile-friendly
Why use Medium?
Marriott curates travel and adventure stories to fuel
wonderlust
Slack uses the platform for its corporate blog, with news and
tips
Why use Medium?
Our advocates are already there
How can we use Medium?
Original use case: talking about clients
Anchor a story and all its elements
Key facets to the story
Embedded multimedia
CTAs. Press coverage, etc.
How can we use Medium?
Offer a curation platform for our advocates and influencers
How can we use Medium?
How can we use Medium?
Test stories and see which drive highest engagement
How can we jump in?
Build out calendar for new content (eg. client stories)
Coverage and wrap-ups for major events
Build UGC network of advocates and influencers
Daryl Pereira IBM Cognitive Marketing @cagedether