Promotional products have been shown to be more effective than any other advertising or marketing medium because they:

Provide versatility • Tailor to fit any age, gender or industry• Adapt to many areas of customer’s lives – home, office, car and more

• Enhance messages from alternative media

Build a relationship with your brand• Encourage customers to recommend your business• Get your audience actively engaged in your message

• Increase long-term message retention

Are a smart business choice• Exhibit high perceived value• Increase ROI and provide effective cost per impression• Distribute easily through viral marketing

Why Use Promotional Products?

Compared to print and television advertising, promotional products have been shown to:

• Generate higher recall – 76% of people surveyed recall the name of an

advertiser that used promotional products vs. 53% that used a magazine

or newspaper ad

• Increase brand exposure – over 35% of promotional products are kept

for 2+ years

• Achieve maximum impact among customers – promotional products

helped create a good brand impression 84% of the time,

almost 3 times more than TV and print advertising

TV, Print & Promo Promo Only TV & Print

0% 20% 40% 60% 80% 100%

59%

84%

31%

CreatesGood Impression

Of Brand

Why Choose Staples Promotional Products?

To see our wide selection of products, visit to www.StaplesPromotionalProducts.com or call 1-800-369-2277.

• Managed programs – we have extensive experience on catalogs and eStores in more than 200 managed programs• Creativity – our award-winning team of creative professionals helps extend your brand reach• Integrated Services – our in-house services allow us to control the process to get the job done right• Supply Chain – as a supplier, manufacturer and direct importer, we find the right products to help you make a statement• Proprietary brands – our proprietary lines of apparel, headwear, bags and writing instruments make your brand look amazing• Technology – our in-house e-commerce team creates fully integrated eStores to keep you on the cutting edge• Credibility – companies of all sizes trust us to create their eStores, print catalogs, company logo apparel, tradeshow items and much more

1520 Albany Place SEP.O. Box 147Orange City, IA 51041-0147

Call: 1-800-369-2277Click: www.StaplesPromotionalProducts.com