Why the Easter-Passover Section?• Consumers are expected to spend more than $500

million during the week leading up to Easter. (Nielsen)

• Seventy percent of U.S. candy dollars are spent on chocolate during Easter week (Nielsen)

• Consumers are expected to spend more than $3.5 million on matzo during the week leading up to Passover, and $6.5 million on kosher wine during the four weeks leading up to Passover Seder.

Easter-Passover 2012 (Q2)

Run Dates: 3/12/12 – 4/4/12URL: /easter-passover

Sponsorship Opportunities:• 3 IAB Ads on section and story pages:

• Leaderboard Ad (728x90)• Two Medium Rectangle Ads (300x250)

• Sponsor Wrapper Ad• 100x34 Sponsored Topper Graphic • Hover Ad or Pushdown on main section page• Bookend or Titlebar Ad on Tease Widget • Content Integration Module*• Flash Video Ad*

Increase advertiser exposure through the following:• Sponsorship Logo in Promotional IAB Ads throughout the site • Sponsorship Logo in TV Web Driver and/or Pre-Roll• Teaser Widget on the stations homepage with advertiser’s logo• Section Sponsorship of Holiday or other related content sections, driving

viewers to the Easter-Passover section

*Availability varies by partner