2015 Real Estate Agent Business Plan
Chuck Ward
“PRO” Director of Marketing
This Week’s Agenda
• Tuesday 12/9/2014
– What a Business Plan is
– Why is a Business Plan Needed
– Pieces of a Business Plan
– Resources
• Thursday 12/11/2014
– Filling it Out • Goal Setting
• Financial Planning
• Work Flow
• What to Do
• What NOT to Do
• Resources
Sport’s Story
• Do you remember last year’s college football rivalry UPSET – Auburn / Alabama
– Alabama attempts 63 yard field goal (missed)
– Auburn fielded the FGA as a kick – off
– Auburn returns the kick for a touchdown
– AUBURN WINS
What’s the Point
• Auburn’s coaching staff had a plan
– Auburn had a goal
– Beat Arch Rival Alabama
• Alabama’s coaching staff also had a plan
– Alabama had a goal
– Did not account for unknowns
– Did not account for unlikely events or scenarios
Notable Industry Quotes
So Ask (and Answer)
Do you have a goal in mind?
Is it written down?
Do you have a plan to achieve that goal?
Is that written down?
Recipe for Successful 2015 Real Estate Business
• Goals Have to Be Ultra Defined
– Written Down
– Short and Long Term
• Steps to Achieve those Goals also have to be
• Ultra Defined
Roadmap Analogy
Your Goal is to drive from somewhere really cold to somewhere warm
How are you going to do this
Roadmap Analogy
Map each day How far
Where to stay
Where to visit along the way
Account for unexpected Accidents
Traffic
Money
Conditions
A Real Estate Business Plan Is Your Roadmap to Success in 2015
• A Roadmap
1. Helps you locate where you are
2. Helps you determine where you want to go
Helps you get from point 1 to point 2
What Does a 2015 Real Estate Business Plan Include
• Mission Statement • Marketing Plans • Goals
– Personal • Philanthropic • Materialistic
– Professional • Production • Team • Money • Time
Goals must meet the following criteria 1. Written down 2. Believable and Obtainable 3. Measureable
What Does a 2015 Real Estate Business Plan Include
What does it Take to Accomplish Your Goals
– How much money does it take to accomplish your personal goals
– How many closings do you need
– How many conversations do you have to have (23:1)
What Does a 2015 Real Estate Business Plan Include
How are You Going to Accomplish Your Closings
How many conversations
How many dials to make
How many emails to send
How many cards or letters to write
How often (weekly or biweekly)
Do you specialize in niches?
What Does a 2015 Real Estate Business Plan Include
How are You Going to Accomplish Your Goals Include Social Media
Which social media and how often ─ Facebook ─Google Plus ─ YouTube
Work on my website more (optimization and blogging)
More videos Try something new
(corporate benefits, blogging, video emails)
Get more client reviews
What Does a 2015 Real Estate Business Plan Include
How are You Going to Accomplish Your Goals
What is it that you can do (strengths)
What do you need someone to do for you (weaknesses)
─Virtual Assistants
What do you need to learn
─How much time (daily or weekly) will you devote to learning
What Does a 2015 Real Estate Business Plan Include
Other Weaknesses/Strengths to Consider
Market Conditions (FHA loan amounts are unchanged for 2015)
Mortgage debt relief act in 2015
Credit Challenged Clients
Down Payment Challenged Clients
Rising Technology Costs Time spent learning and putting into place systems
and programs
Financial & Time Investment
2015 Real Estate Business Plan Sample
Go to your member account to login to video archives
– Sample will be included as a link at the bottom of the video replay
Resources
• http://www.realtor.org/field-guides/field-guide-to-writing-a-business-plan
• http://realtormag.realtor.org/sales-and-marketing/sales-coach/article/2011/12/16-steps-your-best-business-plan
• http://learn.marketleader.com/download/attachments/92931891/2014_Real_Estate_Business_Plan_Market_Leader.pdf?version=1&modificationDate=1383692847537
Resources
• http://www.slideshare.net/Placester/real-estate-marketing-secrets-from-the-pros
• http://www.outboundengine.com/blog/9-pro-tips-marketing-ideas-for-real-estate-agents-in-2015/
• http://www.trulia.com/pro/grow-business/real-estate-marketing-ideas-pursue-2015/
Summary
1. What a Business Plan is
2. Why is a Business Plan Needed
3. Pieces of a Business Plan
4. Resources
Thursday Agenda
1. Recap
2. Going thru a sample business plan
3. Filling out a sample business plan
Do You Have Questions
Than
We have Answers
Thanks For Joining Us Today
• Got Questions
• Got Issues
• Got Concerns
• Got Problems
• Need Help
Contact the Helpdesk
Email: [email protected]
Phone 888-884-0303
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