Download pdf - Why participate

BATIBOUW 2016 25/2 – 6/3Brussels Expo

BATIBOUW in your (marketing)MIX

• Show case for existing products

• Platform for launching new products

• Platform for information exchange,

networking and sales

• The place to meet existing contacts

• The fair to reach new customers

BATIBOUW in your (marketing)MIX

• Radio

• TV

• Print

• Billboards

• FAIRS

• Website

• Direct Mailing

• Public Relations

• Information sessions

• Events

• Personal visits

ab

ove

the

lin

e

be

low

the

line

Fairs score high in perception

TV

Journals

Radio

BEURZENPersonal visits

Addressed mail

Magazines

Non-addressed mail

E-mail

Fax

SMS

Telephone

Mobile

Fleeting Lasting

Welcome

Disturbing

Fairs score high in perception

Equation m² price/visitors

Fair LocationNumber of

visitorsprice/m²

price per 1000

contacts

Batibouw Brussels 300.000 € 140 0,47 €

Bis Ghent 80.000 € 115 1,44 €

Bouwbeurs Roeselare 30.000 € 44 1,47 €

Habitat Liege 40.998 € 73 1,78 €

BatiMoiMarche-en-

Famenne28.767 € 53 1,84 €

Bouwinnovatie Hasselt 20.000 € 63,0 3,15 €

Bouw en Reno Antwerp 36.410 € 120 3,30 €

Batireno Namur 21.000 € 91 4,33 €

Bois & Habitat Namur 20.000 € 91 4,55 €

BouwXpo Courtrai 8.352 € 45 5,39 €

BATIBOUW has a low cost/contact – media

Media Reach(CIM 2013-2014 print)

RatePrice € /1000

contactsFormat

BATIBOUW 300.000 € 3.785 12,62 € 24m²

Tu Bâtis, Je Rénove - Beter Bouwen en Verbouwen 200.900 € 3.090 15,38 € 1/1 Q

Feeling Wonen / Gael Maison 225.900 € 4.650 20,58 € 1/1 Q

Le Vif L'Express 379.600 € 8.900 23,45 € 1/1 Q

Ik Ga Bouwen - Je vais Construire 202.800 € 4.800 23,67 € 1/1 Q

Actief Wonen - Deco Idée 194.800 € 4.750 24,38 € 1/1 Q

Knack 440.800 € 11.600 26,32 € 1/1 Q

Het Nieuwsblad 935.900 € 25.285 27,02 € Art. 500

Het Laatste Nieuws 1.019.900 € 28.535 27,98 € 1/2 pag

Weekend Knack 340.500 € 11.600 34,07 € 1/1 Q

La Dernière Heure/Les Sports 326.900 € 11.275 34,49 € Art. 500

Trends F/N 220.000 € 9.950 45,23 € 1/1 Q

De Morgen 223.800 € 10.335 46,18 € 1/2 pag

La Libre Belgique 153.800 € 7.171 46,63 € Art. 500

Le Soir 341.500 € 17.302 50,66 € 1/2 Q

De Standaard 314.500 € 16.455 52,32 € Art. 500

BATIBOUW anno 2015

• Biggest public fair for construction, renovation and interior design

• Biggest professional fair for the construction sector

• More than 50 years of experience

• 13 halls

• Almost 1000 exhibitors spread over 120 000 m²

• 300 000 visitors, including 71 000 professionals

BATIBOUW = unique concept

• B2B ánd B2C

• Professionals visit for

• Innovations

• Contacts with suppliers

• Solutions for specific problems

• Consumers

• « if you (re)build, you visit BATIBOUW first »

• Everything in 1 place at the same time

• Neutral information

• Mix of

• Producers, dealers, installers, merchants

BATIBOUW addresses your target audience

• 71 000 professionals (including 4 280 architects)

BATIBOUW addresses your target audience

• 229 000 consumers• Real (re)constructors

• Specific (re)constructors0% 10% 20% 30% 40% 50%

Other

Redecoration project

No specific project

Construction project

Renovation project

6,0%

10,4%

16,7%

19,7%

47,2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

The docks

have started

Within 6

months

Within 12

months

Within 24

months

More then 24

months

22,8%

37,4%

21,7%

11,6%

6,5%

Profile of the visitor

300 000 visitors, including 71 000 professionals

man

60%

woman

40%

Flanders

65,0%

Wallonia

25,6%

Brussels

8,1%

Abroad

1,2%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Younger than 20 years old

Between 20 and 29 years old



Older than 50 years

1,4%

16,0%

18,5%

19,6%

44,6%

BATIBOUW offers :

• Segmentation per sector

• Each hall = fair on its ownSectors spread over 13 halls

Sectors spread over 13 halls

P1: Outdoor finishing P2: Furniture


P3: Interior design P4: Materials for structural work II

- Profiles

- Tools


P5: Materials for structural work I P6: Floor Coverings & Fire places


P7: Plumbing P8: Housing


P9: Domotica, lighting P10: Renewable energy& plumbing & Sustainable construction


P11: Kitchens P12: Heating, airco & ventilation


Patio: Palace of Advice / Banks Astrid Hall: Media & Build-IT

National media campaign – PUBLIC

• Magazines

• Journals

National media campaign - PROFESSIONAL

• Professional magazines


• Radio

• Television

• Web

• E-mailings


• Billboards in the street

Lots of promotional possibilities

Numerous associated activities

• Press conferences government

• Press conferences producers

• Lectures

• Workshops

• Meetings federations

• Celebrities

• But also…

During BATIBOUW…

Build-IT25 & 26 February 2016

- ICT in the construction sector

- 45 000 professionals

- Astridhal

During BATIBOUW…

Concept & Build for Students

- All senior students (interior) architecture

- Pick-up and drop off of students with busses

- Lecture

- Information booths

During BATIBOUW…

Belgian Building Awards

• An organisation of BATIBOUW in

collaboration with Confederatie Bouw, Ik

Ga Bouwen, Trends Top Bouw, de Orde

van Architecten and architectura.be

• Ceremony of the Architecture Awards, the

Innovation Award, the Design Award, the

Trends Top Bouwgazellen and the

International Award.

The BATIBOUW DO’s

- Create an “experience”- Involve the 5 senses

The BATIBOUW DON’Ts

- low-cost

- unique concept

- directed at target groups

- segmented

- large-scale media campaign

- lots of associated activities

BATIBOUW is:

Batibouw is for you !

BATIBOUW

practical …

• The 25th of February till the 6th of March 2016

• Brussels Expo

• Exclusive professional days:

the 25th & 26th of February 2016

• General public: the 27th of

February till the 6th of March 2016

• Nocturne: The third of March 2016

• Tickets general public: € 12,5

• Tickets professionals: € 40

ILIAS KAVADIAS – [email protected] – 0497 58 69 54

GRIET VANDENNEUKER – [email protected] – 0490 19 39 10

Your contact: