Download pdf - Why New Public Relations (PR) is Everybody's Business

www.inewmediaonline.net

New PRIS IT EVERYONE’S BUSINESS?

RUBEN B. LICERA JR.@rubenlicera

“The New PR” by Ruben Licera Jr. | @rubenlicera

Agenda

• Definition

• The Old Public Relations

• The New Public Relations

• Takeaways


The Resource Person

RUBEN B. LICERA JR.Managing DirectorRLCOMM INTERNATIONAL

www.gplus.to/rubenlicera

www.twitter.com/rubenlicera

[email protected]

www.rubenlicera.com


Certified SEO Professional

ExpertRating.com (2012 – present)

Philippine Representative for IntFair XVII

Online Promotions Certification (Rotterdam, Netherlands)

Certified Inbound Marketing Professional

and Educator (IM University) (2010– present)

Managing Director

RLCOMM International (2009 – present)

Offline and Online PR and Marketing Specialists

Bluewater Resorts

President

Cebu Bloggers Society, Inc (2012 – present)

Community Manager

Google Developers Group (GDG) Cebu (2012 – present)


is the practice of managing the flow of information between an individual or an organization and the public.

SOURCE: http://en.wikipedia.org/wiki/Public_relations


SOURCE: http://ocean.otr.usm.edu


SOURCE: (Chia, J et al., (2009), An Introduction to Public Relations: From Theory to Practice, Oxford University Press, Melbourne, VIC.)




is the practice of understanding or influencing an individual's or business's reputation.

It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results.

SOURCE: http://en.wikipedia.org/wiki/Reputation_management



The New PR by Rob Marsh http://www.slideshare.net/brandstory/the-new-pr





“The New PR” by Ruben Licera Jr. | @rubenlicera "The New PR by Rob Marsh“ http://www.slideshare.net/brandstory/the-new-pr

















Social mediarefers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks

SOURCE: http://en.wikipedia.org/wiki/Social_media



Number of Filipinos in FACEBOOK

Source: SocialBaker.com 2012


18-44 YEAR OLD FILIPINOSSource: SocialNBaker 2013


Number of Overseas Filipino WorkersSource: http://www.census.gov.ph/content/total-number-ofws-estimated-22-million-results-2011-survey-overseas-filipinos


CEBUANOS 15-21Source: Rappler.com

“The New PR” by Ruben Licera Jr. | @rubenlicera Source: Rappler.com and ComScore Media Metrix 2011

TIME SPENT ONLINE

3 hours per day





online reputation management


Takeaways• Google Your Self

• Content = Context and Connect

• Ensure Experience and Exposure

• Establish Online Reputation

• Practice Permission Marketing

• Stay for the Long Haul



Character is like a tree and

reputation like a shadow.

The shadow is what we think of it;

the tree is the real thing.

Abraham Lincoln


New PR is Everyone’s Business

RUBEN B. LICERA JR.Managing DirectorRLCOMM INTERNATIONAL

www.gplus.to/rubenlicera

www.twitter.com/rubenlicera

[email protected]

www.rubenlicera.com