Judy Parisellae: [email protected]://www.linkedin.com/in/judyparisella
Why it Matters? Why it Matters? How to build it?How to build it?What to What to Leverage! Leverage!
A Job Search | Career Tool
An On-line Reputation Management Tool |Mine or Be Mined
LinkedIn –By the numbers
• 175 million members• Members from ALL Fortune 500
Companies• 4.2 billion professionally-oriented
searches in 2011 (Projected to exceed 5.3 billion in 2012)
• 85 of Fortune 100 profiled• 26th most visited website in the world
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Who Does Your Online Profiles
Matter to Most?
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Consider yourON-LINE ON-LINE ReputationReputation
thethe FIRST IMPRESSIONFIRST IMPRESSION
It’s It’s ‘GOTTA’ ‘GOTTA’ COUNT!COUNT!It takes 55 points of
direct contact to change a ‘first impression’
So make it COUNT BIG!So make it COUNT BIG!
You are YOUR STAKE HOLDER!Manage YOUR Profile!
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Social Matters to Recruiters/Hiring Managers
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Social Media Profiles are VETTING TOOLS – For or Against
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Social Media Profiles are VETTING TOOLS – For or Against a Candidate
More Reasons Why On-Line Profiles Matter
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10 New Rules for Today's Job Hunt1.NO longer depend on a resume to get an interview2.Experience matters less than it used to3.Don’t expect to hear back4.A resume is no longer a comprehensive summary of your work and education history
5.You need a digital-friendly resume digital-friendly resume that is UPload-DOWNload-SCAN-able
6.Overall computer literacy is a must
7.Establish a relevant Internet presence8.One of the first things a potential employer
will do is Google you 9. More than ever it's about who you know, and who knows you
Before you get started – Do Some Digital Digg’n
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●Find out what’s being said about you? Check Google, YAHOO, BING, twitter,
Facebook and pipl●http://socialmention.com●http://www.google.com/alerts●Review your Facebook, twitter, tumblr profiles●Remove the questionable content, untag yourself from photos
●Prepare a Professional Photo●Make sure your resume is up to date; and accurate●Have at hand your commendations; certifications; awards, etc.
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Deep Digital “Invisible Web” REPUTATION DRIVEhttp://pipl.com/
PIPL checks all databases on the ‘invisible web’
Includes:In addition to basic content found on social media sites …•ALL public records•Court documents•Criminal Records•Member DirectoriesAll Via databases vs. static web pages
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“Your brand is not what you say it is, it’s what Google says it
is.”-Chris Anderson,
Editor-in-Chief, Wired Magazine
Know What’s Being Said….. About You
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How LinkedIn Works
226 degrees of separation
Identify a CLEAR PersonalNETWORK Policy
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Building your network as a LIONLION:LLinked *IIn*OOpen*NNetwork●Indiscriminately add people to your network
Building your network as a LAMBLAMB:LLink *AAll*MMajor*BBuddies
●Discriminately add people to your network – typical folks you would consider recommending
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Sign In or Sign Upwww.linkedin.com/home
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Account Settings – Public vs. Private
While building out the details of your profile -
change the VIEW setting of your profile to
PRIVATEPRIVATE
Click
on
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Create Your Title withSearch in mind
Enhance your odds of showing up in a SEARCH -
Build out your TITLE with relevant key words
Just don’t go
Just don’t go
crazy and FIB!
crazy and FIB!
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How To Approach Who’s Found You in Their Search
Chuck Murphy, CEO, CIO and Founder of Boston Interactive
FOUND ME, and sent me an invite to connect.
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Basic ‘People’ Search Ask for introductions and referrals
Find out who has been looking at your profile
Premier Account worth consideration
InMail could be your NEW BFF Direct message ANYONE whether
you’re connected or not
Passive Mining | Reach Out to those that have
already found YOU! Why NOT?
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Continue to Build Your Influence – Assists in Search Results
ADD up to 3 WebsitesInclude your BLOG, eCV, YouTube Channel, a Slide
Share asset, etc.
ADD up to 10 twitter accounts – select 1 as primary and auto fed
it into your LinkedIn status updates
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Post Build Out - SELF Manage What Content People Can See
Personalize Your URL
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“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users
Industry and postal codeA current position with description
Include internships and volunteeringTwo more positionsEducationAt least 5 skillsProfile photoAt least 50 connectionsA summary
Completing Your LinkedIn Profile –MATTERS
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Passive Mining/NurtureNurture | Build Your Influence –Add an App or 2 or 3 or…
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Passive Mining/NurtureNurture | Build Your Influence –e.g. SlideShare
YOU CAN:Share presentations & documents with
your LinkedIn networkUpload portfolios, resume, conference
talks, PDFs, marketing/sales presentations etc.
Display them on your LinkedIn profileall formats supported: ppt, pps, pptx, odp, pdf, doc, docx, odt, Keynote, iWork pages
EVEN embed YouTube videos in presentations, add audio to make a webinar
SlideShare is the world’s largest community for sharing presentations.
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Build Your Influence –
Groups/Answers/Discussions/Promotions
“LinkedIn makes it easier to find clients, find a job, and build your brand and become the recognized Expert. It’s also easy to use, once you know the basics.”
- Reuters 2/2012
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Judy ParisellaJudy Parisellae: [email protected] http://www.linkedin.com/in/
judyparisella