www.BeyondIndigoPets.com
Why is my Copy Choppy
Jeani NugentBeyond Indigo Project Manager
877-244-9322 x320
www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!Sign up at beyondingopets.com
Asking Clients to Write ReviewsJune 11, 2014 ~ 11:00-11:30am CSTIt’s not uncommon to feel uncomfortable asking your clients to write positive reviews for you. Many veterinarians and business owners simply refuse to do it at all, but for those who take the plunge and find a way that feels natural, it becomes a great way to keep people talking about your clinic and referring friends, relatives, and even strangers! Join us as we talk about how to grow comfortable asking your clients to write reviews.
Making Print Materials For YouJuly 9, 2014 ~ 11:00-11:30am CSTAs you begin your digital marketing journey, you are probably looking more at ways to connect and engage with your clients online. But did you know that you can use traditional marketing approaches to supplement your digital marketing? In this free, 30 minute webinar by Beyond Indigo, you’ll learn how to incorporate business cards, signs, brochures, and more into your digital marketing strategy!
www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!Sign up at beyondingopets.com
Your Website Image: Choosing the Right PhotosAugust 6, 2014 ~ 11:00-11:30am CSTChoosing compelling images is one of the most important parts of creating a great website. The right images attract attention, set the tone, represent your practice, and educate your users. The wrong images can confuse and annoy your visitors. Join Elyse Phillips, one of Beyond indigo’s Project Managers, to learn: Tips for choosing photos for your website People and places and things: when to feature each When should you use stock photos?
www.BeyondIndigoPets.com
BeeFree Cloud-Based Softwarewww.beefree.beyondindigopets.com/webinars.html
Do You Know Your
Key Performance Indicators In Real Time?
June 4, 2014 ~ 7:00pm CST
The sad and true fact is most hospitals do not know the real-time numbers that drive their business. For example, do you know your average
transaction cost as of today? How many new clients have you had in the past two weeks? How many active clients do you have as of now? Do you know where your clients live? These are some key indicators that you can
see immediately when you use BeeFree. Why? They are on your dashboard. Sign up for this webinar to learn how to access these key indicators quickly
per doctor and for the hospital overall. It is time to start looking at the numbers daily.
Presented TONIGHT!
www.BeyondIndigoPets.com
Check Out Beyond Indigo Past Webinarswww.youtube.com/user/beyondindigopets
Website Essentials
EASY SEO-BECOME AN AUTHORITY
What is Being Said About
Your PracticeIs Your Veterinary Practice
Pinteresting?
It’s Better With Blogging Why Should Worry
About Online Reviews
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
Read word for word, start to finish
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
Read word for word, start to finish
The expectation is for the reader to look at copy as a whole, from start to finish
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
Read word for word, start to finish
The expectation is for the reader to look at copy as a whole, from start to finish
Website Copy
79% of readers scan websites
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
Read word for word, start to finish
The expectation is for the reader to look at copy as a whole, from start to finish
Website Copy
79% of readers scan websites
Most users will skip long paragraphs
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
Read word for word, start to finish
The expectation is for the reader to look at copy as a whole, from start to finish
Website Copy
79% of readers scan websites
Most users will skip long paragraphs
Only 16% of web users will read a web page word for word, start to finish
www.BeyondIndigoPets.com
Print vs. Website CopyPrint Content
Examples: reports, articles, client handouts
Read word for word, start to finish
The expectation is for the reader to look at copy as a whole, from start to finish
Website Copy
79% of readers scan websites
Most users will skip long paragraphs
Only 16% of web users will read a web page word for word, start to finish
Readers will look for key sentences or phrases
www.BeyondIndigoPets.com
So How DO People Read Websites?
User-driven Medium Clients want to “click” things instead of reading long
passages
www.BeyondIndigoPets.com
So How DO People Read Websites?
User-driven Medium Clients want to “click” things instead of reading long
passages
Lots of Competition Millions of other pages out there, so if your client can’t
find what they need quickly, they’ll leave
www.BeyondIndigoPets.com
So How DO People Read Websites?
User-driven Medium Clients want to “click” things instead of reading long
passages
Lots of Competition Millions of other pages out there, so if your client can’t
find what they need quickly, they’ll leave
Mobile Between 46-50% of Google searches
are mobile Number of exclusively mobile
searches increasing
www.BeyondIndigoPets.com
Choppy Copy
Choppy can be good! Bullet points
www.BeyondIndigoPets.com
Choppy Copy
Choppy can be good! Bullet points
Effective headlines
www.BeyondIndigoPets.com
Choppy Copy
Choppy can be good! Bullet points
Effective headlines
Short, simplified content
www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good! …and this warrants repeating…
www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good! …and this warrants repeating…
Repetition can be good!
www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good! …and this warrants repeating…
Repetition can be good! Users may never see your home page
www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good! …and this warrants repeating…
Repetition can be good! Users may never see your home page
Visitors from Social Media links (Facebook, Twitter, Google+, Pinterest)
www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good! …and this warrants repeating…
Repetition can be good! Users may never see your home page
Visitors from Social Media links (Facebook, Twitter, Google+, Pinterest)
Visitors from Google searches for your services (boarding, pet dental, spay/neuter)
www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon Example: say “chronic kidney disease” instead of
“chronic renal failure”
www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon Example: say “chronic kidney disease” instead of
“chronic renal failure”
Write at an 8th grade level, this is the level your most of your audience reads at
www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon Example: say “chronic kidney disease” instead of
“chronic renal failure”
Write at an 8th grade level, this is the level your most of your audience reads at
Be specific
www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon Example: say “chronic kidney disease” instead of
“chronic renal failure”
Write at an 8th grade level, this is the level your most of your audience reads at
Be specific Back up superlative with facts
www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon Example: say “chronic kidney disease” instead of
“chronic renal failure”
Write at an 8th grade level, this is the level your most of your audience reads at
Be specific Back up superlative with facts
Instead of Best Veterinarian use “Voted Best Veterinarian by XYZ Organization in the ABC area”
www.BeyondIndigoPets.com
Good Web Copy
Make it about your clients needs
www.BeyondIndigoPets.com
Good Web Copy
Make it about your clients needs Skip the mission statement
www.BeyondIndigoPets.com
Good Web Copy
Make it about your clients needs Skip the mission statement
Discuss specific services that you offer
www.BeyondIndigoPets.com
Good Web Copy
Make it about your clients needs Skip the mission statement
Discuss specific services that you offer
Don’t be afraid to upsell!
www.BeyondIndigoPets.com
Good Web Copy
Make it about your clients needs Skip the mission statement
Discuss specific services that you offer
Don’t be afraid to upsell! Point out you have products your patients can purchase
when talking about nutrition or flea and tick prevention
www.BeyondIndigoPets.com
Good Web Copy
Home Page Ideally 150 words Brief description of you Links within content to important pages
www.BeyondIndigoPets.com
Good Web Copy
Home Page Ideally 150 words Brief description of you Links within content to important pages
Internal Pages
www.BeyondIndigoPets.com
Good Web Copy
Home Page Ideally 150 words Brief description of you Links within content to important pages
Internal Pages 250-500 words Bullet points and lists Brief paragraphs Call to action Catchy headlines
www.BeyondIndigoPets.com
Good Web Copy
Home Page Ideally 150 words Brief description of you Links within content to important pages
Internal Pages 250-500 words Bullet points and lists Brief paragraphs Call to action Catchy headlinesHeadlines
www.BeyondIndigoPets.com
Good Web Copy
Home Page Ideally 150 words Brief description of you Links within content to important pages
Internal Pages 250-500 words Bullet points and lists Brief paragraphs Call to action Catchy headlinesHeadlines Less than 80 characters Should contain key phrases that users are scanning for
www.BeyondIndigoPets.com
Questions?
Feel free to ask now: Audio Chat function
Contact me later at [email protected] 877-244-9322 x320
www.BeyondIndigoPets.com
Questions?
For additional help with your company’s positive-based marketing, including content, reach out to our Marketing and Sales Manager Melissa Neff at: [email protected] 877-244-9322 ext 100