Why do you need a Mobile App for your
Business?Kailas S Bhat
The early bird catches the worm
• If you are not an early entrant, are you doomed? Have you lost it?• NO. Facebook, a social networking platform came only next
to the then big fish, Orkut. Yet, it rose to unimaginable heights.• World’s best innovations have come from adapting to Newer
technologies at an early time.
The World that we know is evolving, are you?
Mobile Apps and you.• Tweet your latest achievement today in Twitter. • Share photos of your recent business launch in Facebook and Instagram. • Published your recent article in LinkedIn and connected to peers in your
industry. • Login to Flipkart and buy your kid a cute little toy today and your wife a
fancy new watch.• You did all these through the mobile apps in your smartphone. • Mobile Apps are essential tools to:• Make life easier, smarter • Helped business leaders like you save valuable time and efforts.
• You as a consumer have loved the mobile apps that you use so frequently.
“Adopt this amazing technology and aim to scale up in your business
and work life too.”
What is it that drives users to make purchase decisions using mobile
apps?
Let us explore some reasons that establish why getting
a mobile app developed for your business would be one of the
best strategic decisions you will make.
What is it that drives users to make purchase decisions using mobile apps?
• 1 in every 2 use mobile apps to help make purchase decisions.• 45% look for more information about products
or services.• 29% use mobile apps to make a purchase!• An incremental growth in number of smartphone
users using mobile app for researching and also making purchases.
Mobile Apps – Opportunities & Benefits
24×7 opportunity to promote in phone.
•Push notifications – Help you to send promotional text messages to your subscribers, give reminders to events, or simply wish them on their birthday!•Offline access• Access your services and products offline. • Browse through product catalogue• Read articles• Listen to podcasts when bad mobile receptions bug you.
Laptop/ desktop are not used by a large majority of the population.
• To an average Indian, laptops, desktops and smartphones were a mirage 3 years ago. • Laptops and desktops are still costly•Budget smartphones due to low cost
manufacturing •More market for your product or services!
Getting mobile apps developed, benefits that are otherwise not available in mobile sites
•Great performance – A well designed app from a Professional Website Developer can perform faster than a website or a mobile site.• Less cluttered – Apps by nature are lean:• Lesser content.• Mobile apps have a better acceptance than their mobile site
versions.
•Home Screen Branding – • Opportunity to brand as an icon in your user’s home screen!
The Mobile App for your business has a location-based component.
•Google Ipsos survey Q7 by thinkwithgoogle.com suggests that 24% of the respondents have used location feature to find what they need, in places near to them.• People are most likely to carry a phone rather
than a desktop computer when traveling.
Your mobile app has a key competitive advantage!
• If your competitors are in the web front but without a mobile app. • Even if there are ample competitors in market, your
mobile app just needs to outperform the competition with• Great shared value • Simply amazing and simplistic interface.
• No opportunity for users to compare your product and services with those of your competitors.
Your mobile app has a key competitive advantage!
• If your competitors are in the web front but without a mobile app. • Even if there are ample competitors in market, your
mobile app just needs to outperform the competition with• Great shared value • Simply amazing and simplistic interface.
• You get highlighted: No opportunity for users to compare your product and services with those of your competitors.
Your Business requires real-time information delivery
•Moment driven activities• Data driven activities/ Behavioral analytics: • Track when away from the computer• People don’t have to remember things they’ve done and record them
only when they get to a desktop computer. Example: a fitness monitor using watch.
• Instantaneous and readily available: If your business connects people with information they need at that very instance, get a mobile app developed by a reputed developer
Mobile websites get a big NOwhen compared to Mobile Apps
• An over optimized Mobile website, or a desperate attempt to make it look like a native app may backfire! • Don’t be featured in WTF mobile site!
Some scenarios that illustrate the benefit of Mobile app over a mobile site.• Gaming experience/ Interactive product or
service –Mobile apps are a mandate!• Regular Usage – like dominoz, then an app
provides a great way to rock the user experience!
Mobile websites get a big NOwhen compared to Mobile Apps
• Reporting or Complex calculations – Constant updating of data to the database, complex calculations, charts or reports, you can achieve effectiveness using a mobile app• Native Functionality or Processing Required –
Access your user’s camera or needs to access user location or access their phone contacts• No Internet connection Required – Offline access
to content or carryout operations without a network/wireless connection
Some key takeaways!
Some key takeaways!
“When doing it, do it right the first time”• For many businesses, the winner is a
combination of both. •Restaurants can offer offers, updated menus,
directions, and an option to order online. •Magazines can send push notifications when
new articles are published.
Some key takeaways!“Mobile apps have now moved from the luxury segment to
a necessary segment”You may consider getting your app developed by Reputed App Developers in the industry like Good Work Labs. • Major Clients: Flipkart, Apple, Commonfloor and many more! • Look at their portfolio at, http://www.goodworklabs.com/portfolio/. • I know Vishwas Mudagal from• Ted talks• His success stories in many magazines and news articles.
• Many credit him with innovation and professionalism. You too should try his services out for taking you to grater heights in your business.
“”
Stay tuned to my blog for more informative articles and my take on
latest trends in the industry!
Kailas S [email protected]
http://kailasbhatsblog.wordpress.com/
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