Why do we buy what we buy? What different forces converge to
make us buy something?
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Part 2: Ad Campaign Think like a disciplinarian: filmmaker
Creative problem solving: storyboard design process Commercial
production Radio spot: scripting and recording Individual writing
components
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Structure enhances creativity: A lot of what weve done this
year has been connected by an overarching big idea. plot text
structure TTQA thinking tools/symbols SPIED poetic devices
persuasive techniques tree mapping imagery storyboarding
Slide 4
As you listen and discuss today, be thinking about... Why do
filmmakers use storyboards? Whats their value? How do they
contribute to filmmakers ability to be creative?
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A storyboard is a visual outline of a film. Its a sequence of
sketches that show the progression, pace, and scale of camera
shots. Its a visual story, like a comic book, but it doesnt contain
dialogue. Contributing definition
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Peter Jackson, the Academy Award winning director of the Lord
of the Rings series, says that he makes a movie on paper first,
then he films it. Filmmakers use storyboards to visually outline
and draft their ideas for a film (or commercial). - Storyboarding
helps filmmakers see if (and how) the ideas they have in their head
will work on the screen.
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Think like a filmmaker Directing is very difficult and takes
intuition and talent. Storyboards illustrate what shot the director
hopes to frame for the audience. Directors view everything in terms
of the shot, or how the camera is positioned to capture the action.
They also think in terms of frame, or what the audience will
actually see on the movie screen on TV. Think zoom-in/zoom-out or
cropping.
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Storyboards are outlines and may be changed during shooting as
needed. Look at the example. What are some differences you see
between the storyboard sketch and the final product?
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Storyboards give details like how the camera should move as
action unfolds and a description of whats happening. 1 2 3 4 5 Can
you identify the sequence of these shots? Are you sure?
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Storyboards arent all the same. Some are more detailed. Others
are simple sketches to show scale.
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Shot variety is essential to appeal.
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Shot variety is essential to appeal.
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Shot variety is essential to appeal.
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Planned simplicity works just as well and sometimes better than
complexity.
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Back to that big idea In the context of todays lesson
Storyboards are a structure that enhance filmmakers creativity.
Structure enhances creativity.
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Todays Project Goals 1.Complete Free Brainstorm - Share and
write down as many commercial concepts as you can. Dont reject any
ideas. Everything and anything should be included in your
brainstorm. (10 minutes) 2.Build Background Knowledge - Take notes
on storyboarding, camera techniques, and filmmaking. 3. Get back to
small groups. Continue brainstorm with new knowledge.
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Yesterday we learned about one structure that enhances the
creativity of filmmakers: storyboards. Today, well take a look at
another structure that contributes to filmmakers creativity: camera
techniques camera angles and different types of camera shots.
Structure enhances creativity.
Slide 21
As you listen and discuss today, be thinking about... Why do
filmmakers use different camera techniques? How do they work? How
do they contribute to filmmakers ability to be creative?
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Camera Angles vs. Camera Shots Camera ANGLE examples
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Basic Camera Angles camera angle: angle at which the camera is
positioned for a shot. High-angle shots are shot from above. They
can make a object look small; they tend to make the object seem
smaller and weaker. The camera is usually located above the eye
line. Low-angle shots are shot from beneath. They often make a
object appear larger or more important. They can also make an
object look more imposing and/or intimidating.
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Eye-level Eye-level shots: camera is placed at the subjects
height. Unlike high or low angle shots, these are more common as
they lack dramatic power theyre neutral.
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High-angle (from above) High-angle shots are shot from above.
They can make a object look small; they tend to make the object
seem smaller and weaker. The camera is usually located above the
eye line.
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Low angle (from beneath) Low-angle shots are shot from beneath.
They often make a object appear larger or more important. They can
also make an object look more imposing and/or intimidating.
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Point-of-view Point-of-view shots or POV are usually filmed
from where the characters eyes would be. Often used in horror
movies to suggest a menacing presence. Nemos POV
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Over the shoulder Over-the-shoulder shot the name says it all
the back of the shoulder and the persons head frames this
image.
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Camera SHOT examples Camera Angles vs. Camera Shots Camera
ANGLE examples
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Basic Camera Shots -- Scale 1. Long /wide shot: A long shot
(full shot or body shot) usually shows the entire object. Using a
long shot you get the opportunity to show an object in relation to
its surroundings. 2. Medium shot: A shot showing a body from the
waist up. This allows for relatively clear facial expressions and
body language at the same time. Commonly used in news reports. 3.
Close-up shot: The close-up shot presents an object in great
detail. The surrounding environment and other objects are hardly
visible. Sub-types: split screen, confessional, establishing,
object 4. Extreme close-up shot: The shot frames part of the object
so tightly that nothing else can be seen.
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1. Long /wide shot: A long shot (full shot or body shot)
usually shows the entire object. Using a long shot you get the
opportunity to show an object in relation to its surroundings.
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2. Medium shot: A shot showing a body from the waist up. This
allows for relatively clear facial expressions and body language at
the same time. Commonly used in news reports.
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3. Close-up shot: The close-up shot presents an object in great
detail. The surrounding environment and other objects are hardly
visible.
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4. Extreme close-up shot: The shot frames part of the object so
tightly that nothing else can really be seen.
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Lets look at a few more examples
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Close-up
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Extreme Close-Up Shot
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Medium Shot
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Long Shot
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Confessional
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Split Screen
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Camera techniques like shots and angles help filmmakers to
create more appealing final products.