Why Content Marketing Needs Context

Businesses are just like human beings. We need conversations and so do businesses. Business entities need to interact with each other; they can never exist in isolation. Even islands come in groups and the same analogy should be approached in a business environment.

In a business-to-business conversations, one fears to express vulnerability to either a friend or a foe. But, it is very helpful to send this signal of fear of the future. A problem shared is half solved. So, it is pretty normal to share business fears so as to face them in realism.

Adding context to marketing content

In every content marketing approach, it is never 100% sure of success, isnt it. At least there is some degree of uncertainty on what the future holds for a business. Choices come with consequences and the one for choosing a given content marketing strategy is uncertainty. This is why a conversation serves this situation best. Good conversations are used to form bonds among businesses. These bonds go a long way to embolden a business in facing its vulnerability.

To add meaningful context to businesses content marketing, each entity should see the process as complex. If something is complex, then this serves as a precedence to coming up with a matrix-like solution to the problem. This is not to project that everything is impossible, no. In fact, this is the catalyst to making things simpler and approachable. It is like a paradox: see a business content marketing as complicated so as to find a simple solution.

The preconditions for a contextual content marketingFor businesses to be able to have fruitful discussions, they need to be:

Less self-confident

Less self-satisfying

Inquisitive

If all these factors are in place, then businesses can talk and gain a lot in the endeavor to stay ahead of the competition.

The content marketing strategy

It is an objective view to observe that many successful businesses have health relationships. In a nut shell, businesses need to build relationship to help their strategies come to reality. But, let me sound a warning; these relationships take time to develop. The reason why it may take long to bond business-to-business relationships is the fact that, the approach has to be on issues rather than products and brands. Focusing on issues is a good basis for dialogue, interaction and understanding between different businesses.When the relationships have been established, matters such as risky management, progressive planning and customer regulations may be solved with a lot of ease. The sharing and dialogue becomes the playing field to share problems and solutions to

recurring problems.

Bring customers on board

To successfully have a full cycle of context in content marketing, there is the need to have the customers within the conversation matrix. The businesses as well as the customers have varying perceptions. With a business-customer-business kind of a communication web, it is possible to overcome any hurdle to success marketing campaign.

Content marketing strikes a much needed balance when a conversation platform is created. This conversation platform should be pegged around mutual business interests and not a self driven motive. The conversation may not be always be successful, but in the long run it may be able unearth insights that would have never surfaced in another context.