Why content marketing is your only chance to reach and engage your audiences today
Digital East 2014@leighgeorge#DEAST14
Social media changed everything
There is only one direction organic reach is headed…
How do brands get heard when social media looks like this?
How does your content become attractive rather than tolerated?
Brands should go native
We’re conflicted about branded content
Takeaways
Social media as we knew it is disappearing
Consumers don’t want to be our friends. They want valuable content that enriches their lives
To be successful you need to integrate your content
But be mindful of the public’s ambivalence—trust is key
Leigh George, PhD
Vice President | Social@Ogilvy
Email: [email protected]
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Connect with me
Slide 1: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons
Slide 2: Ed Yourdon, Bryant Park, late Apr 2009 – 21, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 3: Ken Bosma, Electric Slide, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 4: Trey Ratcliff, An Electric Night in Times Square, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 5: Stefan Bałuk, Warsaw 1944, [Public domain], Wikimedia Commons
Slide 6: Twitchery, still from episode, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 7: Frank Uebe, ABBA THE HITS 3, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 8: Olivia Raxter, Taking notes, Flickr, https://creativecommons.org/licenses/by/2.0/legalcode
Slide 9: Andrew Propp, Washingtonian
Image credits