Is your business about Content Marketing?
Digital Footprint
Warren Knight
It ’s 1989
Warren Knight
Warren Knight
Tell your story
Storytelling
Storytelling
Storytelling If you cant tell it, you can’t sell it
Warren Knight
Tweet me @wvrknight
Connecting
Inspiration from the Edge
Warren Knight
Things have changed
1920’s it was all about the PRODUCT
1950’s BRAND’s ruled
2010’s Now it ’s the turn of the CUSTOMER
Warren Knight
Focus on the customer
Mindset Advocate
Business Customer Warren Knight
Brand me
Be a thought leader: Reduce sales cycle
Platform
Speaking
Presentation skills
Partnerships
Live
Engagement
Listen
1 thing
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What ’s your message
Customer segment
Direct To Customer
Channel Partners Vs
Value proposition
Personal Service Added Value Community
Financial Return Reciprocal Agreement Database
Vs
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Sexy Big Pants
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5 Types of Content Marketing
1. Thought Leadership
2. Brand Publishing
3. Education Content
4. Product Descriptions
5. SEO
Warren Knight
Stage 1. Know yourself
Objectives
Goals
Brand Identity
Key Message
Influencers
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Stage 2. Customers 6 human needs
Solve a problem
Unique
Certainty Growth Variety
Stimulate
Significance Love
Connect
Knowledge Share
Contribution Warren Knight
Stage 3. Know your content
Analyse gaps
Define topics
Key message
User goal
Keyword research
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Stage 4. Have a plan
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Define tactics
Resource
Channels
KPI’s
Set calendar
Apply your strategy: Power of sharing content
Warren Knight
Content is King: Lead generation Content Marketing 34.6%
Social Media 24.7%
SEO 14.6%
Email 10.6%
Mobile 9.2%
Paid Advertising 6.4% Warren Knight
What challengers are you facing?
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Investment
Business Growth Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding
Warren Knight
Warren Knight @wvrknight www.warrenknight.co.uk [email protected] 020 8123 3730
How can I help?
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