Transcript

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Social Media Marketing (for B2B)

Workshop

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What is Digital Marketing?

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“The process of reaching out to and

engaging with your customers/users through

Digital Media (Internet, Email, Mobile)”

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SEO or Organic Search

SEM or PPC

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Email & Mobile

Marketing

SEO

Social Media

Online

Advertising

Website/P

resence

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V R

C

isibility

Are you visible to your target audience?

redibility

Will your Target Audience trust you?

elevancy

Are you relevant? (Platform, Message & Time)

Mantra for Success in Digital Marketing

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What is Social Media?

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Who’s the head of Social Media

Marketing at McDonalds?

Customer!

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Why care about Social Media?

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Platform Global India

Facebook

Twitter

LinkedIn

No of Users (Million)

900+ 50+

250+ 12+

160+ 13+

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Is it just Sales & Marketing?

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Sales Ideation/Product Dev

HR

CRM

Marketing

NO

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Search for your name on Google!

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=Social Search

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B2B - Digital and Social Media

B2B spending in Online to double over next 5

years. From US$ 2.3b in 2009 to US$ 4.8b in

2014 (Forrester)

In the same period, B2B spending on Social

Media will grow by 490% (Forrester)

69% of B2B buyers use social networks

"primarily for business networking and

development” (KnowledgeStorm)

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Timings can’t be Better!

Opportunity to build competitive edge

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Let’s look at & learn from few Success Stories!

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Evalueserve

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B2B Lead Generation

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B2B Lead Generation

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What are you waiting for?

Do you think you have an option?

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Thank You!

Our upcoming Social Media Trainings

Bangalore Delhi Mumbai

Social Media Marketing Oct 4-5 Nov 20-21 Dec 4-5

Advanced Facebook Marketing Oct 20 - Nov 17 (Instructor-led, Online Course)

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More details @ www.digitalvidya.com