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Online Reputation Management
Workshop
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Let us Introduce!
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What (not) to expect in this Workshop?
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Fights, Discussions, Arguments
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Less of Answers, more of Questions
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Group Solo
Lot of food for your brain…
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It’s not the End...
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Start Experiencing Now!
#DVCamp
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Let’s Connect Now!
http://bit.ly/dv-grp
http://facebook.com/digitalvidya http://twitter.com/MyDigitalVidya
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What is Digital Marketing?
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“The process of reaching out to and
engaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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SEO or Organic Search
SEM or PPC
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Email & Mobile
Marketing
SEO
Social Media
Online
Advertising
Website/P
resence
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What is Social Media?
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Who’s the head of Social Media
Marketing at McDonalds?
Customer!
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Why care about Social Media?
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“Only 20% of marketing budgets
are typically spent on retention.
Yet, in many cases, 75% of
revenues comes from existing
customers.”Source: Flip the Funnel
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Social Media in Malaysia
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No of Users (Million)
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Growth on Facebook (6 months)
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Age Distribution
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Gender Distribution
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Is it just Sales & Marketing?
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SalesIdeation/Product Dev
HR
CRM
Marketing
NO
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Search for your name on Google!
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Timings can’t be Better!
Opportunity to build competitive edge
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Let’s look at some International Success Stories!
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Over 20% All Sales through Facebook
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A Video can ruin the brand built over
decades
Costed them 50m US$
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Let’s look at few Malaysian Case Studies!
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What are you waiting for?
Do you think you have an option?
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Thank You!
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