Transcript
Page 1: Why Care About Digital Media and Digital Marketing

www.digitalvidya.com

Building Career in Digital Marketing

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Agenda •  Orientation to Digital Marketing •  Why Social Media? •  Global & Indian Case Studies •  Career Opportunities in Digital Marketing

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What is Digital Marketing?

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“The process of reaching out to and engaging with your customers/users through

Digital Media (Internet, Email, Mobile)”

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SEO or Organic Search

SEM or PPC

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Email & Mobile Marketing

SEO

Social Media

SEM

Website/Presence

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Why care about Digital?

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Measurable

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Global

Global Reach from an Indian Beach (The Smart Magazine)

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Works for you Round the Clock

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Targeting

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Remarketing on Google

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Remarketing Example

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Why care about Social Media?

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Platform Global India Facebook

Twitter

LinkedIn

Mobile

No of Users (Million)

1000+ 88+

500+ 20+

225+ 20+

6800+ 900+

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Let’s look at some International Success Stories!

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

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QR (Quick Response) Codes

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Let’s look at few Indian Case Studies!

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25% Revenue through Facebook

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Over 20% All Sales through Facebook

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Tweet 2 Order

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Reveal the Name Contest 1.  150,000 people

participated 2.  35,000+ requests for Test

Drives 3.  8000 Cars booked in 10

days

Car Launch

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SEO

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Career Opportunities in Digital Marketing

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Profiles Title Experience (years) Salary (Rs Lacs PA)

Copywriter 0 - 2 1.5 - 3.0 Specialist 1 - 3 2.0 - 4.0 Community Manager 2 - 4 2.5 - 5.0 Strategist 3 - 5 4.0 - 8.0 Digital Marketing Head 4 - 6 6.0 - 12.0 Application Developer 1 - 3 2 - 6

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Let’s continue this conversation…

@MyDigitalVidya On Social Media Off Social Media

[email protected]

Thanks!

Serious about career in Digital Marketing? Earn CDMM or CSMMP Certification

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