credit cardYOURBANKYOURBANK
$1 50$1 50 00000000 00000000 00000000
Generation ZGeneration Zvalid thru 00/00valid thru 00/00
credit cardYOURBANKYOURBANK
$1 50$1 50 00000000 00000000 00000000
Generation ZGeneration Zvalid thru 00/00valid thru 00/00
credit card
YOURBANKYOURBANK
$1 50$1 50 00000000 00000000 00000000Generation ZGeneration Z
valid thru 00/00
valid thru 00/00
credit card
YOURBANKYOURBANK
$1 50$1 50 00000000 00000000 00000000Generation ZGeneration Z
valid thru 00/00
valid thru 00/00
credit card
YOURBANK
YOURBANK
$150$150
0000
00000000
00000000
0000
Generation Z
Generation Z
valid thru 00/00
valid thru 00/00
credit card
YOURBANK
YOURBANK
$150$150
0000
00000000
00000000
0000
Generation Z
Generation Z
valid thru 00/00
valid thru 00/00
credit cardYOURBANKYOURBANK
$1 50$1 50 00000000 00000000 00000000
Generation ZGeneration Zvalid thru 00/00valid thru 00/00
credit cardYOURBANKYOURBANK
$1 50$1 50 00000000 00000000 00000000
Generation ZGeneration Zvalid thru 00/00valid thru 00/00
54% 48% 47%
43% 39% 16%
11% 10% 10%
They use social media multiple times a day(Percent of GenZ thatuses each social site daily)
43%family
35%friends
23%friends of
friends
10%celebrities
81%visit
blogs/forums
36%claim to write their own blog
13%trust company/
brand generated posts
53%trust consumer-generated online
reviews
We are a publisher of high-quality, user-generated content that drives sales for brands and retailers. In 2013, CB ran over 500 advertising programs for brands and retailers creating over 1 mil l ion pieces of content, generating over 2.8 bil l ion impressions and influencing natural search results to help drive measurable sales focused on category growth, new prodict launches, in-store demos and seasonal events.
Sources: Sparks & Honey, JWT Intell igence , Piper Jaffray, Ipsos MediaCT with Wikia, Forrester Research
who is
Born in 1995-2010, GenZ makes up 25.9% of the US population & contributes $44 billion to the
American economy.
GenZ influences their parents purchasing decisions for a
total of $150 billion a year.
GenZ-ers multitask across 5 screens daily. They switch between devices about 27 times/hour, spending a total of
7.5 hours/day using a computer, television or other device.
Key influencers
They are social & tech savvy
8/10 GenZ-ers are on some kind of social network
76%themselves
62%save it
38%friends/family
10%give to charity
How they spend their money
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