Who Are Our Members?
August 2012 - Regional Leadership Conference - Atlanta, GA
Tom Milnes - AIAA Membership Committee Chair
Who Are Our Members?
• A fundamental question in designing a successful program year!
• Answers Come From▪ Institute Wide Data▪ Section Only Data - Data Maker Reports
AIAA Institute Wide Membership Data
Sources of New Professional Members
Source FY10 FY11
Conferences 16% 23%
Courses 1% 1%
Student Upgrades 9% 21%
Web 35% 23%
Rejoins 30% 26%
Direct Mail <1% 0%
Sections 0% 0%
All Other 9% 6%
Sources of New Professional Members
Source FY10 FY11
Conferences 16% 23%
Courses 1% 1%
Student Upgrades 9% 21%
Web 35% 23%
Rejoins 30% 26%
Direct Mail <1% 0%
Sections 0% 0%
All Other 9% 6%
Members by Age (median age = 51)
17% of the members are young professionals (age 35 and younger)
Continuous Years of Membership
Continuous Years of Membership
Over 50% of Membershave 10 years or lessof continuous membership
Mid Career Professionals Discover or Rediscover AIAA!
Degree
Discipline
AIAA Section Specific Information - Data Maker Reports
Data Maker - Getting There!
• Go to the Region and Section Website at:▪ https://info.aiaa.org/Regions/default.aspx▪ Click on your Region and then on your Section▪ Sign In with your My AIAA Credentials
Data Maker - Sign In
Data Maker - Location on Section Website
Data Maker - Web View
Data Maker - Information Available
• Information in Data Maker▪ Name▪ Location - Organization, Address▪ Contact Info - Email, Phone, FAX, Don’t Email▪ Member Statistics
Grade, Date of Birth, Join Date, Rejoin Date, Expiration Date, Years as Member, Section
▪ Professional Interests 1st, 2nd, 3rd Choices
Data Maker - Key Information
• Information in Data Maker▪ Name▪ Location - Organization, Address▪ Contact Info - Email, Phone, FAX, Don’t Email▪ Member Statistics
Grade, Date of Birth, Join Date, Rejoin Date, Expiration Date, Years as Member, Section
▪ Professional Interests 1st, 2nd, 3rd Choices
Location
• Location of your members is critical!▪ If there is a major employer in your Section, with
public access, have most of your meetings there! But do move around occasionally
▪ Establish Chapters within your Section for local concentrations of members Aberdeen Chapter of Mid-Atlantic Section Patuxent River Chapter of National Capital Section
Email Address and “Don’t Email”
• It is possible to enter an email address in AIAA’s My Information and select No for “E-mail me AIAA updates and information” ▪ My Advice: RESPECT THAT CHOICE▪ Best Practice: Filter EXCEL table to only have
“Do not email is Checked?” = No
Grade
• Not an Issue for Normal Events▪ Elections
Only Honorary Fellows, Fellows, Associate Fellows, Senior Members, Members, and Honorary Members may vote
▪ Targeted Events Teacher or Student Only events
▪ Best Practice: Filter by Grade for Special Events
Date of Birth
• Only way to identify Young Professionals (Aged 35 and under)
Section Identifier
• Data Maker includes Regional Officers and AIAA Staff assigned to your section▪ Normally you will want to email them information▪ But sometimes not
Election Ballots Candidate Endorsements …
Best Practice - In these cases: Filter out non section members
Professional Interest Selections
• 1st, 2nd, and 3rd Choices available• Your key guide in planning your yearly
program• Best Practices
▪ Concentrate on PIS that constitute the majority of members - determine a dividing line
▪ Consider events that combine the most popular PIS▪ But be open to “eye catching” events
Summary
• New Members Come From 4 sources▪ Conferences, Student Upgrades, Web, Rejoins▪ If you hold events that interest them they will become
permanent members
• Three Primary Target Age Groups▪ Young Professionals, Mid-Careerists, Retirees
• Three Educational Groups▪ PhD, MS/MA, BS/BA - Both AEs and non AEs
• Data Maker is a Critical Tool for Planning Your Section Program with Lots of Good Information ▪ Location and Professional Interests of Members