UNFILTEREDWhistler
TheGOALS
AwarenessEngage, inspire, entertainDrive traffic
TheINSIGHT
Word of mouthBragging rightsBreadth of product
TrustSocial sharingContent marketing
TheCONCEPT
user generated content
TheEXECUTION
Play video
mobile
collateral
TheRESULTS
200,000 visits
25,000 contest entries
18,000+ images#whistlerunfiltered
1,750 social shares
Rory TuckerInteractive Director
@rorytucker@[email protected]
MJ LegaultPartner and Strategy Director
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