Efrat Fenigson Director of Marketing Comm.
@efenigson
It’s a Kind of Magic…
Hats
staff
subscribers
years of experience
clients countries
technology partners
• Recipe, DNA
• The magic
• Tips
• Tricks
• Examples
Sneak peek
10
In 2015 for VO: costs 78% less, twice more leads
Content marketing generates 3 times more leads than
traditional outbound marketing, but costs 62% less. (Demand Metric)
Inbound Marketing = Content + Context
What’s LinkedIn?
1. Social
2. Self branding tool
3. Career booster
4. Content machine
5. Distribution channel
6. Lead generator
http://www.demandwave.com/
Wibbitz: 67% of LinkedIn users considered themselves “news junkies”,
more than any other social media group.
Creating magic
10-25 new contacts a week. Create bonds, echo each other
Your profile
Your content
Your viewers
Learn, connect
Your connections
60%+ of leads I ask to connect, do so after downloading content.
If they’re interesting - follow up. Otherwise, “just” nurture.
Your posts
Your customers
• Post 1-3 times a day, every day
• Blogs, case studies, white papers, curated content, photos
• Echo with your personal profile and your team's profiles
Sponsored posts
1.9% CTR
Sponsored posts – A/B testing
Your blog
• Past 3 months: 50% of Blog social traffic - LI
• In 2015: 11% of all leads - LinkedIn
Your blog
3660 followers
3-10% views
Your outbound
Inmails for events /
meetings –
country dependent
Your inbound
Your groups
Your group
Groups - successes
Curated
82 clicks, 29 replies
Owned content
123 clicks
My reach
3 months, 478 messages
Their clicks
3 months, 478 messages
1546 clicks, 576 interactions
My conversion
3 months, 478 messages
1546 clicks, 576 interactions
3000 visits (inc. referals), 45 leads
1.5% conversion, (+10 direct leads – 1.9%)
www.tvaas.com
Wrapping up
• Have a killer profile
• Build your community, slowly, gradually, continuously
• Share valuable stuff
• Share others’ stuff
• Keep it simple, at eye level
• Don’t hesitate to approach
• Boost your content to the right targets
Make magic!
Efrat Fenigson @efenigson
Thx