What’s All the Fuss About!Crowdfunding: An Introduction that
could make you a lot of money.Robin L. Eschler
Social Impact MarketingCrowdfund4mula.com
Gold Rush orIrreversible Trend?
The Primary Types of Crowdfunding
Flexible vs Fixed Funding?
Early Success with Music and Art
Turned Into Successful Social Impact Campaigns
PLUS:Technology Early Adopter campaigns and Introductions
PLUS Highly Successful New Strategies:Market Proof and Recognition Campaigns
Changing the Way Business Funds
Could YOUR Business or ProjectUse Crowdfunding?
“You can only pick from the money tree when
you’ve taken the time and learned the right steps to grow it.”
Robin Eschler
Avoid the 4 BIG Mistakes
1. Does crowd really beat a path to the better mousetrap?
1. TRUE? or FALSE?2. Who funds?3. 20/30/50 rule
2. Build a team 1. The more the merrier2. Credibility3. Inner circles
3. What’s the right goal?1. Monetary2. Strategic3. Stretch goals
4. Dry Pitches1. Video2. Images3. Headlines4. Engagement5. Rewards6. Story
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