what’s a beacon?
Bluetooth Low Energy Hardware, Software & Management
Also known as iBeacon, Bluetooth LE (Low Energy), BLE, or BTLE
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
These little things…
…with a one year + battery life…
…and near universal compatibility with smartphones…
...send out tiny, short range signals.
10’
Signals that smartphones can hear, and understand.
10’50’
Prompting action when those messages are received…
10’50’
200’+
proximity= nearness in location, time and relationship.
This tech isn’t about location… It is about
CC Photo courtesy: Architecture, Food & One Little Beautiful Girl
engagementand enabling
when the conditions are just right.
CC Photo courtesy: U.S. Department of Agriculture
the next wave of the ‘net
…they are
“the internet of everything”
…what some are calling, one of the cornerstones of
http://www.bluetooth.com/Pages/Bluetooth-Smart.aspx
…beacons are about to become a very big deal.
cnet.com
How big?
cnet.com
How big?
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