24%
WEBINARS
SOCIAL POSTS
SLIDESHOWS
ENEWSLETTERS
PODCASTS
Data Source: KISSMetrics
*All statistics plotted for average readership preferences amongst technologypurchasers worth or above $10,000
34%
34%
31%
30%
COLLATERAL
COLLATERALS
CAN YOU PROVEYOURSELF IN
TRUSTWORTHY
BUILD YOURIMPRESSIONWITH THESE!
BUILD YOURIMPRESSIONWITH THESE!
YOURPROMOTIONSNEEDPROMOTIONS!
YOURPROMOTIONSNEEDPROMOTIONS!
YOURCOLLATERAL
NEEDSPROMOTIONS!
YOURCOLLATERAL
NEEDSPROMOTIONS!
THEY WILL GIVEYOU JUST ONE
CHANCE
THEY WILL GIVEYOU JUST ONE
CHANCE
PRIMARYPROMOTIONmedia
media
TOP 5
TOP 5
TOP 5
What will yourbuyers trust?
SECONDARYPROMOTION
1DATA SHEETS
EMAILS
SUCCESS STORIES
TESTIMONIAL MAGAZINES
BLOGS
INFOGRAPHICS
57%*
57%
42%
35%
30%
25%
52%
42%
35%
35%
WHITEPAPER
VENDOR WORKSHEETS
TECH GUIDES
VIDEO / MULTIMEDIA
?