Transcript
Page 1: What we have Why we do Introduction Why us?. OOH Advertisement

What we have

Why we do

Introduction

Why us?

Page 2: What we have Why we do Introduction Why us?. OOH Advertisement

OOH Advertisement

Page 3: What we have Why we do Introduction Why us?. OOH Advertisement

OOH Advertisement

Page 4: What we have Why we do Introduction Why us?. OOH Advertisement

OOH advertisement has a long track of proven

success.

Fact

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4.The Investment

If invest

RM5 million

20 million road users (accumulated figure)

= RM0.25 per viewer

RM10 million

20 million road users (accumulated figure)

= RM0.5 per viewer

Just in the Klang Valley itself, there are about 7.2 million cars.

Fact

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Clearly there is a large number of people outdoor

most of the time day & night

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Cars statistics

Vehicle Distributions

Penang – 1.5 million

Melaka – 780K

KL – 7 million

Johor – 2 million

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What we have

Page 9: What we have Why we do Introduction Why us?. OOH Advertisement

40ft Roadshow Vehicle

• Built in with AC & gentset unit • Built for roadshow purpose• Customizable interior & exterior

40ft Roadshow VehicleThe all round no worry service for your mobile action. Be it promotion, informing and selling are all activities where it is obligatory to go out to the public to get the message across.

Page 10: What we have Why we do Introduction Why us?. OOH Advertisement

17ft Roadshow Vehicle

• Built in with AC & gentset unit • Built for roadshow purpose• Customizable interior & exterior

17ft Roadshow VehicleThe all round no worry service for your mobile action. Be it promotion, informing and selling are all activities where it is obligatory to go out to the public to get the message across.

Page 11: What we have Why we do Introduction Why us?. OOH Advertisement

Mobile Billboard

• Huge 40ft x 8ft billboard• High end print finishing• Efficient routings

40ft Mobile BillboardThe all round no worry service for your mobile action. Be it promotion, informing and selling are all activities where it is obligatory to go out to the public to get the message across.

Page 12: What we have Why we do Introduction Why us?. OOH Advertisement

What we do

Page 13: What we have Why we do Introduction Why us?. OOH Advertisement

How about a WOW! factor?

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What we do40ft Roadshow Vehicle

Maximum OOH impact !!

Strategic deployment of roadshow vehicle

•7 times a week•4 destinations per day•90 mins per destinations•10 hours a day•at the busiest area

Optional features•strobe light & sound

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What we doSoftec Roadshow Management

1. Roadshow setup & dismantling 2. GPS tracking service 3. Driver

Rental basis4. Sound system 5. TV / video playback 6. Truss system

Ground activities 7. Video live feed8. photo print out 9. Photography

Maximum OOH impact !!

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What else we do

Start point is Seri Kembangan• Roadshow truck takes a longer route to make various stops while on the way to event

site. (not exceeding 100KM a day)• Working hours at event site starts from 7PM – 11PM (no carry forward)• Max. 1 event sites per day Example;Start point (Seri Kembangan) - stop at Puchong (2 hours)- stop at LDP (1 hour)- stop at xyz (2 hours)- stop at abc (1.5 hours)Tesco Mutiara Damansara (at event site by 7PM)

Softec Routing System

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CollaboratorsDeploying to strategic locations

Collaboration with major hypermarkets in West Malaysia

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Collaborators

1. Mega Sale 2. Monsoon Cup 3. Jom Heboh 4. DUO (concert) 5. Marathon 6. Merdeka Endurance Race 7. Merdeka Celebration 8. New Year Celebration

Deploying to strategic locations

Events to tag for 2011

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Why us?

We owned the roadshow vehicle, and have full control of these trucks

Our vehicles are GPS equipped, enabling our clients to track them online

Our vehicles are ISO certified and with trained drivers.

Our vehicles are wash regularly.

We are ready to facilitate roadshows

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About us

Softec Mobile Billboard is bringing the WOW factor to the outdoor event/advertising industry in Malaysia.

Softec mobile event/advertising division is set up to provide professional & effective mobile billboard solutions with competitive edge. We are the media owner providing mobile billboard service in Malaysia.

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Thank You


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