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What They Don’t Teach You In School – A Holistic Approach to Career Coaching

Presented by: Kendra WilburnCincinnati State Midwest Culinary Institute

Agenda

•What career coaching isn’t. •What career coaching is.•Value of career coaching•5 Step Career Direction Journey Model•Steps to Implementation

“ The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.”

- Vince Lombardi

What Career Coaching Isn’t …….

•A career coach is NOT a: ▫Boss▫Guru▫Fortune teller▫Therapist/psychologist

A Career Coach is……….

•An assessor of:▫Attributes▫Skills▫Current work situation▫And provides feedback


•An Information Provider▫Supplies ideas and information on options▫Resources▫Potential barriers


•A Guide▫Suggests courses of action▫Provides feedback during the process of

what is working and what isn’t.


•A Tutor▫Teaches techniques and information for

Career changes Job searches Career planning

Value of Career Coaching

•Increased control over career direction•Increased control over career pace•Minimizes change – related stress•More effective and satisfying career

decisions

5 Phases of Career Direction Journey

Assessing Self

Exploring Options

Developing Skills

Marketing Self

Performing

Phase 1 Phase 2

Phase 3

Phase 4

Phase 5

Phase I - Assessing Self & Preferences•Understanding self, skills, interests &

values▫Particular talent that when expressed

makes the world a better place▫Something you might gravitate toward

during after-hours activities▫People respect you for………

Phase I - Assessing Self & Preferences•Who am I?

▫Two approaches to addressing this question Asking student/employee/client to explore

their individual talents Using assessment to explore individual

preferences

Phase I - Assessing Self & Preferences•Approach one – consider the following

questions:▫When have you been most committed,

passionate and enthusiastic?▫When have you been most creative?▫When have you been most sure of yourself

and your decisions?▫What do you consider to be your greatest

accomplishment?▫When have others considered you to be most

successful?▫When have you enjoyed your work the most?

Phase I - Assessing Self & Preferences•Approach one – consider the following

questions:▫What about the world puzzles you or

disturbs you that you could make an impact on?

▫What jobs do you like to do at work when you have a choice?

▫What activities are you drawn towards out of work?

▫If money were no concern, what would you be doing?

Phase I - Assessing Self & Preferences•Approach two– use of assessments:

▫DiSC (Dominance, Influence, Steadiness, and Conscientiousness)

▫“Now Discover Your Strengths” by Buckingham and Clifton.

** Treat these tests as advisory only

Phase I - Assessing Self & Preferences•As you explore your

student’s/employees/clients personality you come to realize who they are is really determined by the choices they make.

•How they choose to react one way over another, or to prefer one thing over another.

•Take this one step further and ask:▫Why they make the choices they do

When you know the why you begin to see how they can become fulfilled through the work they do.

Phase I - Assessing Self & Preferences•Putting it all together – ask:

▫What their talents and strengths are ▫The talents they achieve the most with▫The activities they get the most satisfaction

from; The type of activity the assessment – if

applicable – moves them toward


Assessing Self

Exploring Options

Developing Skills

Marketing Self

Performing

Phase 1 Phase 2

Phase 3

Phase 4

Phase 5

“Moving on is a gift you give yourself.”

- Joan Rivers

Phase II - Exploring Options

•Proactively identifying, understanding and matching student/employee/client to the possibilities.

•Struggle occurs when:▫Pursue a career path that is at odds with

values, beliefs, and way of seeing the world. Leads to poor performance, stress and

pressure


•Starting Point▫Brainstorming – jobs individual thinks would

suite who they are. ▫Research top careers they have identified

•Career Tests▫Princeton Review Career Quiz (FREE!)▫Self-directed-search.com (inexpensive – good

selection of careers)▫Assessment.com (inexpensive – good selection

of careers)▫Career test are merely a starting point not a

final destination.


•Research:▫Sites like:

Acinet.org bls.gov/oco

▫Reading industry / career magazines understanding of major players in the industry as well as issues/problems/trends etc..

▫Attend professional and trade shows▫Participate in job fairs▫Visit company websites▫Volunteering


Assessing Self

Exploring Options

Developing Skills

Marketing Self

Performing

Phase 1 Phase 2

Phase 3

Phase 4

Phase 5

“The best thing about the future is that it comes only one day at a time.”

-Abraham Lincoln

Phase III - Developing Skills & Experience•Building skills, knowledge & reputation•Co-op and Internships•Volunteer•Accepting part-time work within your

industry


Assessing Self

Exploring Options

Developing Skills

Marketing Self

Performing

Phase 1 Phase 2

Phase 3

Phase 4

Phase 5

“Everything, absolutely everything you’ve ever wanted now lies within reach! Of course, you still have to reach.”

- Mike Dooley www.tut.com

Phase IV - Marketing Self• Obtaining the skills to seek, obtain, maintain and change

jobs.• Realize that you are a brand

▫ Cover Letter▫ Resume▫ Portfolio

Hard Copy Web

▫ Network▫ References

• Ask:▫ Would YOU interview YOU?▫ Would YOU hire YOU?

• The Exact Right Product to the Exact Right Target Market Using the Exact Right Media at the Exact Right Time

Phase IV - Marketing Self

•Ask:▫Would YOU interview YOU?▫Would YOU hire YOU?

•The Exact Right Product to the Exact Right Target Market Using the Exact Right Media at the Exact Right Time


•Use a SWOT: ▫Strengths

What are you good at? What skills do others recognize in you? What do you do better than most people you

work with? What about yourself, are you most proud of

or satisfied with? What experiences, resources or connections

do you have access to that others don’t.

IV - Marketing Self

•Use SWOT▫Weaknesses

What do you try to do that you can’t seem to master?

What do you do only because you have to do? Are there one or two aspects of your

personality that hold you back? What do other people most often identify as a

weakness for you? Where are you vulnerable? Where do you lack experience, resources or

connections where others have them?


•Use a SWOT: ▫Opportunities

What ways can you maximize strengths? What opportunities are open to those who do

these things well? What would you love to do that you’re good at? How can you minimize your weaknesses? Where do you see the most potential growth

for yourself? What trends are having an impact on your

current career or one you are thinking about pursuing?


•Use a SWOT: ▫Threats

Do you have weaknesses that need to be addressed before you can move forward?

What problems could your weaknesses cause if unchecked?

What setbacks might you face? What obstacles have other people overcome

to get to where you want to go?


Assessing Self

Exploring Options

Developing Skills

Marketing Self

Performing

Phase 1 Phase 2

Phase 3

Phase 4

Phase 5

“I am a great believer in luck, and I find that the harder I work, the more I have of it.”

- Thomas Jefferson

Phase V - Performing & Planning Next Steps•From Paper to Application

Now have something very few people have a well thought out Personal Plan

Take the self – organizational steps to bring plan to life. Write a Career Mission Statement

▫What you intend to accomplish and why Determine short-term and long – term goals and

action steps▫Create your To Do List

Phase V - Performing & Planning Next Steps•From Paper to Application Cont…

Review SWOT and see if you need to take any action to mitigate these threats. Add to “TO DO” list. Examine skills and competencies

Commitment to work on the plan everyday.


Assessing Self

Exploring Options

Developing Skills

Marketing Self

Performing

Phase 1 Phase 2

Phase 3

Phase 4

Phase 5

Final Thoughts

Remember the Career Journey is as dynamic as you are. As circumstances change, so does your plan. Rather than scrapping the plan all together, make changes along the way to keep it current and relevant.