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Page 1: What Philosophy and Neuroscience can teach us about UX

NEUROSCIENCEPHILOSOPHY

UXcan teach us about

What

and

@maebert #UXPABOS15MANUEL EBERT

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1942Paris

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SARTREJean-Paul

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L'Être et le Néant

ANY study of human reality

must begin with the cogito.

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HeidegGERMartin

DEAL WITH IT

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Martin Heidegger:

PRESENT-AT-HANDvs.

READY-AT-HAND

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THINGThe HAMMERjust a in

OUTSIDE WORLDthe

Present-at-hand:

is

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HAMMERToUNDERSTANDthe means

HOW Toknowing

HAMMER

Ready-at-hand:

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EXTENSIONATOOL

an

becomes

BODYof my

Ready-at-hand:

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AFFORDANCES

Let’s have a seat

& talk about

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Star Wars: Rebel Assault (1993)

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Far Cry 4 (2003)

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CYBORGSWe’re all

NATURAL BORN

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USERThe

IN FRONTis NOTjust what’s

of

SCREENthe

Auntie Miranda

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This ha

s to d

ie.

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my CURSoRBelongsToME#

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What

MOVESBELONGS

together

together

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TOOLS of

PERCEPTION

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Phenomenology rocks.1 Lets do more of that.

What’s the User?2 Good question. Ask it more often.

We’re cyborgs.3 Let’s make better upgrades.

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THANK you.@maebert #UXPABOS15

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ReferencesSartre, J. P: Being And Nothingness (1943)

Heidegger, M: Being And TIME (1927) Dreyfus, h: Being-in-the-world (1991)

Gibson, J: The Theory of Affordances (1977 Iriki, A. & al: Tools For the Body(-Schema) (2004)

Mentioned in the discussion: Asimov, I: The Secret sense (1941)

[ notice a pattern there?]


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